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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 149
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Here’s another hundred-million-dollar PE deal in the comms space [PR tech sum no. 50]

Sword and the Script

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. It last bought SocialChorus, perhaps one of the best-known internal comms platforms for $100 million in 2020. With the buyout, Q4 Inc. Startup Handraise raises $6.3 More gen AI.

Software 134
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. in 2019, reaching a record $4.5

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Katie Paine’s Measurement Predictions for 2023

Katie Paine's Measurement Blog

So it behooves us to take all measurement predictions with a bucket-load of sand. Good measurement data is the best way to get ready for whatever will crash through your doors in the coming year. But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. So, be prepared.

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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands.

Trends 78
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This is an important point, because you want to be able to measure and compare results over time. They have a couple of hundred international customers already. but it’s not new.

Tools 158