ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. And earned media isn’t magic. Congrats, you got a big story!

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers.

B2B 142

B2B Case Study Study Conference 142

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Deirdre Breakenridge

AUGUST 26, 2014

In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts. And keep in mind that internal communication departments often provide room for growth as you develop your skills. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Internal Review and Feedback Internally reviewing the performance of your press release campaign is vital for refining future strategies and enhancing overall effectiveness.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Cision

AUGUST 1, 2017

I was interested in gaining experience, building my network and having an edge in all my interviews for next summer. Every interview that you will ever go into, you will be asked about your experience outside of school. You’ll also meet fellow interns with interests similar to your own. By Ian Koenig, Cision Intern.

Communications 226

Communications Interviews Internal International 226

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. The information in this post originally appeared on Public Relations Global Network’s blog. That always helps, right? of internet users between 16-64 in France.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stuart Bruce

OCTOBER 30, 2014

In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

5W PR

JANUARY 22, 2025

The company’s swift action to recall 31 million bottles of Tylenol and their transparent communication with the public set a standard for corporate responsibility that still guides crisis response today. Internal communication is particularly critical – employees must understand the situation and their role in the response.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

5W PR

MARCH 23, 2025

This starts with developing clear internal policies for reviewing all communications materials. Press releases, interviews, and social media posts must align with FDA guidelines. Creating Effective PR Strategies for Compliance Successful PR campaigns for dietary supplements balance promotional goals with regulatory requirements.

Publicity 78

Publicity Guidelines Education Consumer 78

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility.

Local 216

Local Government Community Corporate 216

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

Communications Conversations

DECEMBER 13, 2017

RecUp is an app you can use to record right from your phone–I’ve had great luck with this in recording a few episodes of the Talking Points Podcast (including this interview with Cydney Wuerffel ). And, make sure your internal partners and executive sponsors are on the same page. It takes time. Be patient.

Corporate 103

Corporate Banking Radio Resources 103

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Reputation Us

AUGUST 14, 2023

Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ). They are functioning as wartime profiteers,” Yale professor Jeff Sonnenfeld told CNN in an interview. Corporate Reputational Ramifications.

Reputation 78

Reputation Corporate Ethics Interviews 78

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Prakkypedia

JANUARY 8, 2023

It notes that internal communications have become a new priority since the pandemic, and it’s no surprise given that more people were working from home than ever before. The pandemic also saw a heightened sense of anxiety, team cohesion and engagement came to the fore, thus internal comms rose in prominence.

Trends 148

Trends Government Internal International 148

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Medianet Australia

MARCH 24, 2024

In this interview with Kira Reed, Head of Corporate & Internal Communications at Australian Red Cross, she shares insights into her career journey and the impactful work she and her team are involved in.

Internal 52

Internal International Corporate Communications 52

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Internal PR teams also rely on PR tech. The PR job of has never been more challenging. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Interviews 156

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Wadds Inc.

MAY 26, 2024

report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation. A new Wadds Inc. Thank you to everyone who took part.

Corporate 59

Corporate Communications Case Study Study 59

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Always prepare for the interview.

Communications 120

Communications Interviews Social Media LinkedIn 120

Critical Mention

NOVEMBER 18, 2018

Raising money for a women’s shelter in Chicago so it could keep its doors open and setting a world record for online mentions, resulting in corporate donations to a cancer charity are near and dear to my heart. The post Interview with PR Influencer Sarah Evans appeared first on Critical Mention - Media Monitoring.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. So when your employees are interviewed, and their quotes or images appear in the media, it can give them a real morale boost. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 128

Local Newspapers Interviews Employee 128

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. While at the conference, I’m going to do several media interviews that link to that original blog post. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 181

Facebook Community Advertising Advertising 181

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. About Growing Social Now.

Creativity 98

Creativity Communications Instagram Interviews 98

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch International 88