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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Campaigns sometimes become the foundation of marketing activity. click image for higher resolution) Build marketing and PR programs What’s a better approach? I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. Award programs usually center on campaigns too.

Marketing 215
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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Corporate events.

Marketing 101
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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Conduct Extensive Brand Research. What changes would they want to see?

Corporate 270
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5 Ways to Improve Internal Communication

Cision

.” The results of the survey are pretty shocking: among all countries and industries, all but one received an “F” score for employee loyalty to the company (termed the “market” dimension) and perception of the organization as a market “reactor” instead of “shaper.” Of course you do.

Internal 218
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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications. Media Training.

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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country.

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