Corporate Interviews Pitching Radio 
MaccaPR
JUNE 8, 2017
If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?
MaccaPR
AUGUST 18, 2020
Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? Prepare your spokesperson for virtual interviews. Roshini Rajkumar, WCCO Radio. Ohhh—heavens, yes! She cautions that some out-of-studio connections (e.g.,
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MaccaPR
JUNE 28, 2016
Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. For example, I know that when I’m tense and breathing shallowly, the pitch of my voice is instantly affected.
MaccaPR
JULY 8, 2015
If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.
Stern + Associates
MARCH 3, 2023
He made effective use of the still fairly new medium of radio, and was able to better temper his voice for it than most of his peers. We advise clients to go into any interview with a similar multi-step plan and call to action. FDR was, among other things, a master of public relations.
PRSay
JANUARY 8, 2019
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. In today’s media environment, pitching reporters and editors has become a lost art. The webinar is available for free to PRSA members.
Communications Conversations
OCTOBER 15, 2019
Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. My pro tip: Write 10 subject lines for each pitch. Pitch early–literally! I’ve had better luck pitching early in the day vs. later in the day. Much, much tougher.
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