Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. As you schedule interviews, be sure to make adjustments to reporters or executives attending virtually.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Writing Agency 368

Reputation Us

AUGUST 14, 2023

They are functioning as wartime profiteers,” Yale professor Jeff Sonnenfeld told CNN in an interview. This failure to act according to their stated principles can have severe ramifications for a company’s reputation—and can be worse than taking no action at all. Corporate Reputational Ramifications.

Reputation 78

Reputation Corporate Ethics Interviews 78

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s all about thinking ahead and being prepared.

Corporate 195

Corporate Training Reputation Sports 195

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Practice corporate social responsibility. Get more PR tips now.

Local 216

Local Government Community Corporate 216

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

The most important corporate function? According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. The promise of positive media coverage and a strong brand reputation can seem like the keys to success.

Government 227

Government Corporate Resources Ethics 227

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Remote PR Jobs

SEPTEMBER 27, 2024

This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Interviews and Features: Arrange interviews with key media outlets to provide more in-depth information on the content of your press release. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters. What if the spokesperson or expert still refuses, and an unsatisfactory interview results? Nonexistent or outdated crisis communications planning.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. Reputation management Let's say a CEO of your company gives a controversial interview. Remember: print monitoring is not just for big corporate budgets. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

Bianchi Biz Blog

NOVEMBER 21, 2024

3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. But digital platform Konbini is coming in full force, as people can watch short informative videos and interviews on all kinds of topics on their phones or tablets, directly on their social media platforms.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

AUGUST 16, 2024

Ed Note: The following interview has been edited for length and clarity.) The research gave us insight into trends regarding reputation and asset management. How did the visit to the United Nations on July 24 come about?

Trends 155

Trends Communications Ethics Corporate 155

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. The digital age has fundamentally changed how organizations face and respond to crises.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. It’s a perfect platform for a CEO to develop a reputation as an industry expert.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour.

Leadership 188

Leadership Storytelling Viral Banking 188

ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. Jerry McGuire (1996) – Reputation Management. Willy Wonka and the Chocolate Factory (1971) – PR-Driven Promotion.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. This is why earned media – the stories and interviews produced by PR – will always be relevant. The reality is that the lines between PR and marketing are getting blurrier all the time.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Corporate social responsibility Corporate social responsibility (CSR) initiatives are increasingly important in the beauty and wellness industry.

Corporate 78

Corporate Industry Communications Ethics 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

DECEMBER 11, 2014

I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management. The class, led by Mary Weil , was part of the school’s Reputation Management course. If your reputation is threatened or your stock price could be hurt, by all means contact the reporter.

Media 123

Media Apparel Ethics Interviews 123

Cision

MARCH 2, 2016

And if you don’t have a plan, your brand reputation could take a hit. Greg Jawski, senior vice president in the reputation management practice of Porter Novelli, believes a well-thought out plan is key to weathering crises and protecting your reputation. I am really excited about our point of view on reputation management.

Reputation 120

Reputation Newspapers Journalism Instagram 120

Presspage

NOVEMBER 5, 2021

We believe accuracy, consistency and velocity in communications have a huge impact on reputation. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased. It all boils down to this: corporate comms teams are our heroes.

Interviews 78

Interviews Corporate Survey Technology 78

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. If they can be trusted to do any sort of media interview then they can use Twitter effectively – with the right advice, training, mentoring and support. ‘Should the C-suite tweet?’

Social Media 150

Social Media Twitter Radio Sports 150

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Mediagraphix PR

OCTOBER 10, 2023

Corporate leaders are responsible for their organizations in various ways. Whether it’s interviews, press conferences, or social media engagement, the way corporate leaders communicate can significantly impact their company’s image and reputation.

Media Training 52

Media Training Training Corporate Media 52

Presspage

NOVEMBER 5, 2021

We believe accuracy, consistency and velocity in communications have a huge impact on reputation. According to CIPR , 85% of PR and comms professionals believe that the value and reputation of their profession have increased. It all boils down to this: corporate comms teams are our heroes.

Interviews 78

Interviews Corporate Survey Technology 78