Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Communications Conversations

SEPTEMBER 26, 2014

Hmm…strange for a corporate storytelling site, don’t you think? Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date. If you look closely at the Microsoft Stories site, what’s the one thing you DON’T see? Social share buttons, for one.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The tempest around climate science and PR blew up recently after publication of a peer-reviewed paper on the role of public relations in the climate policy debate. Trust experts who inspire none.

Policies 309

Policies Creativity Reputation Groups 309

Sword and the Script

MARCH 12, 2024

That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? Lehmann , published their findings in the Marketing Science Institute and the Journal of Marketing by the American Marketing Association. The authors, Kimberly A. Whitler , Ryan Krause , and Donald R.

Marketing 166

Marketing Survey Study Comparison 166

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

APRIL 14, 2022

In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Communications and journalism majors studied the communications process in college and understand the concepts of sender, medium, receiver and message. Collect feedback. She lives in Portland, Ore.,

Employee 190

Employee Communications Internal International 190

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. A recent study from Backlink.io The fragmentation of media and journalism that we are witnessing will likely only continue. We all want more choice.

Media 268

Media Data Google Report 268

Communications Conversations

NOVEMBER 2, 2017

Corporate newsrooms are often very dated, and not very well done (in this blogger’s opinion). I also think we benefitted from the love our community has for the Twins. They are an institution. Showing both logos really highlighted the partnership that made this all possible.

Case Study 113

Case Study Journalism Study Instagram 113

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.

Social Media 150

Social Media Pitching Media How To 150

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. Traditional journalism’s inherent benefits should always be considered when engaging in a content marketing tactic. Credibility.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. A recent case study highlights the issue.

Trends 157

Trends Publicity Marketing Case Study 157

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites. Until now.

Data 71

Data Local Groups Corporate 71

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Sword and the Script

JUNE 20, 2023

Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering. This is audience identification 101.

Twitter 157

Twitter Survey Journalism Social Media 157

Deirdre Breakenridge

APRIL 13, 2015

The 2015 PRESSfeed Media Trends and Online Newsroom Study shows that only 30% of the Fortune 100, 10% of the Fortune 500 and a scant 5% of the Inc. 89% of news media ask for embed codes with videos, but corporate America never got that memo apparently. Newspapers, magazines and radio stations never had those resources to start with.

Video 150

Video Trends Radio Newspapers 150

Communications Conversations

OCTOBER 12, 2018

The report shares some interesting data about corporate blogging. Here’s what the study’s authors had to say: “Corporate blogs are steadily becoming more prevalent on company websites. 53% now have corporate blogs.” In fact, I’m a little surprised so many corporate blogs still allow comments!

Corporate 74

Corporate Blogging Social Media Facebook 74

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. The results?

Survey 114

Survey Industry Leadership Study 114

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

FEBRUARY 16, 2019

Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. [And Most people find independent journalism and earned media to be the most credible source of information.

Study 64

Study Survey B2B Advertising 64

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic.

SEO 178

SEO Storytelling Product Launch Measurement 178

Stephen Waddington

JULY 3, 2022

Communication warfare The conference opened with a powerful and emotional keynote by Dmytro Oltarzhevskyi, a professor at the Institute of Journalism, National Taras Shevchenko University of Kyiv. The study was undertaken manually. It demonstrated how corporate communicators distorted graphics in order to data in a favourable way.

Communications 129

Communications Software Internal International 129

Cision

FEBRUARY 22, 2016

One study in Frontiers in Psychology describes the power of anchoring descriptions to prominent items first when describing new concepts. This study was literally done with “Where’s Waldo” pictures and demonstrates people’s preference for recall before introduction. Don’t Write Like a (Corporate) Robot.

Writing 144

Writing Study Viral Consumer 144

Bianchi Biz Blog

NOVEMBER 30, 2023

The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Additionally, per the authors, it provides new insights into the processes and motivations that drive corporate interactions with the media. Interesting right?

Media Relations 93

Media Relations Automotive Media Survey 93

Sword and the Script

MARCH 10, 2020

Just the other day I was reading an article that was built on a premise supported by a study it cited. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. This happens a lot and it seems to be happening more.

Blogging 105

Blogging Company Journalism Study 105

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. What should you study next? M/C Journal, 17, 110.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic.

Reputation 78

Reputation Journalism Financial Corporate 78

Doctor Spin

FEBRUARY 4, 2025

Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Source: Organization Development Journal 3 Hargis, M. & Organization Development Journal. What should you study next? Organization Development Journal. Crisis communications.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Business Wire

JANUARY 19, 2017

Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content. As such, the vast majority of public issuers utilize newswires to ensure broad and simultaneous reach to the investing public.

Financial 166

Financial Video Consumer Data 166

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 107

Survey Marketing B2B Content Marketing 107

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication? Rapid Fire Round.

Healthcare 120

Healthcare Print Agency Journalism 120

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Know who you pitch. Can you get an answer for me?” photo credit: shock

Report 174

Report Local Media Pitching 174