5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. LinkedIn values professional insights and thought leadership. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications.

Social Media 109

Social Media Brand Branding Crisis Management 109

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. The post Kind leadership becoming a key driver of innovation—and competitive advantage for business appeared first on Agility PR Solutions.

Leadership 148

Leadership Corporate Measurement Trends 148

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 28, 2025

While companies invest millions in corporate branding, many overlook the immense value of their leadership’s personal brands. Their content generates 8 times more engagement than content shared by corporate accounts. Creating valuable thought leadership content starts with identifying your unique perspective and expertise.

Brand 78

Brand Branding Leadership Corporate 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 164

Reputation Corporate Report Employee 164

PRSay

MARCH 7, 2025

This level of clarity in corporate communication requires careful planning and precise execution. By announcing their price increase following a period of significant subscriber growth and content expansion, Netflix positioned the adjustment as a natural progression rather than a defensive measure.

Corporate 88

Corporate Leadership Communications Strategy 88

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 141

Leadership Content Marketing Healthcare Google 141

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

5W PR

FEBRUARY 3, 2025

According to PwC’s Global Crisis Survey, 69% of leaders have experienced at least one corporate crisis in the last 5 years, yet only 49% have a response plan ready. This team should include representatives from PR, legal, operations, and executive leadership.

Reputation 78

Reputation Brand Branding Crisis 78

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. To get ahead of such risks and protect the bottom line, Boggs provides attendees with insightful anecdotes and actions to take to enhance, advance and protect valuable corporate reputations.

Reputation 78

Reputation Crisis Insurance Insurance 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103

Onclusive

FEBRUARY 8, 2021

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments. Communications’ contributions may get lost in translation, making them vulnerable to budget and headcount cuts.

Communications 195

Communications Corporate Leadership Reputation 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. In times of crisis, change, or transition, leadership is critically important. Leaders are more visible, for better or worse.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

MAY 1, 2024

Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. In an age where the country’s best-selling beer can see its market leadership evaporate over an influencer promotion, it’s hard to stick your neck out.

Corporate 203

Corporate Leadership Study Survey 203

PRSay

JANUARY 3, 2025

They dont want to hear PR spin, corporate-speak, or false promises. Here are three ways PR agencies can harness the latest trends to best serve their clients in 2025. #1 1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect.

Trends 97

Trends Brand Branding Publicity 97

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. The session will offer both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation.

Communications 195

Communications Financial Corporate Leadership 195

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate. Integrating PR and marketing.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

FEBRUARY 24, 2021

When Equilar , the leading provider of corporate leadership data solutions, came to Onclusive for help, the communications team had been struggling with accurately and efficiently tracking media mentions at target publications, compiling dashboards to measure and report on their efforts, and building media relationships with reporters for potential (..)

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). is notoriously difficult to measure.

Survey 118

Survey Media Relations Corporate Communications 118

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Skills/Attributes.

Marketing 46

Marketing Case Study Software Analytics 46

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 128

Measurement Analytics Tools Survey 128