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The 20 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Executive Thought Leadership.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership. Messaging & Positioning.

Training 370
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

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Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Understanding the purpose and contribution of the communications team to organizational success.

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7 ideas for building customer references in B2B tech

Sword and the Script

This is a true leadership challenge because the change has to be cultural. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.

B2B 142
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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199
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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.