Sword and the Script

SEPTEMBER 24, 2024

This is a true leadership challenge because the change has to be cultural. The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. Some interesting behavioral research shows the best way to convince the sales team is through peer presentations.

B2B 142

B2B Case Study Study Conference 142

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Dates: March 19, 2020. Location: New York, NY. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

Doctor Spin

NOVEMBER 13, 2024

Infographic: Step Up—Or Step Back Practice symbolic pacing in your communicative leadership. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it. Leadership pacing is about managing your energy and ensuring you’re ready to lead actively when the situation demands it.

Leadership 52

Leadership Communications Infographics Energy 52

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”.

Corporate 144

Corporate Report Survey Employee 144

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 166

Financial Video Consumer Data 166

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry.

Survey 134

Survey Ethics Leadership Course 134

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Strong communication and presentation skills. Skills/Attributes. Requirements.

Marketing 46

Marketing Case Study Software Analytics 46

PRSay

APRIL 7, 2020

Richard Edelman, the firm’s CEO, said the COVID-19 crisis gives the corporate sector a considerable new responsibility. Sixty-three percent expect daily employer updates about COVID-19, and 20 percent want to receive such communications several times a day.

Crisis 151

Crisis Company Communications Government 151

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 101

Corporate Airlines How To Crisis 101

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. Promote Your Thought leadership With a Press Release . Advocate for Corporate Social Responsibility. But there are lots of reasons your company wants to get its story out.

Infographics 283

Infographics Consumer Video Examples 283

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 103

Leadership Strategy Energy Advertising 103

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside? The model is only as good as the inputs it receives. Garbage in, garbage out, as they say.

Media 243

Media Analysis Measurement Advertising 243

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Melissa Agnes

JANUARY 11, 2017

What does the criminal charge against Volkswagen’s former executives mean for your leadership team? Melissa Agnes is a crisis management keynote speaker who delivers powerful, thought-provoking presentations and seminars. A lot, potentially. I go into detail in this week’s #crisisready video. Click here to learn more.

Leadership 100

Leadership Crisis Crisis Management Video 100

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

PRSay

AUGUST 7, 2024

will present a workshop called “From Counsel to Influence: The PR Practitioner’s Essential Role in Shaping Business.” Understanding today’s C-suite Matt Kucharski, APR, president of Padilla in Minneapolis, will present a session called “What’s Keeping Them Awake NOW? Inside the Minds of Today’s C-suite Leaders.”

Conference 87

Conference Crisis Crisis Communications Communications 87

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. The downside? The model is only as good as the inputs it receives. Garbage in, garbage out, as they say.

Media 221

Media Analysis Measurement Advertising 221

PRSay

JULY 3, 2024

Meanwhile, some communicators argue that earned media still holds greater credibility and can reach larger audiences, presenting a compelling counterpoint. Not doing so “looks like confirmation that the story is correct and that the [subject of the story] just doesn’t want to talk about it.”

Media Relations 191

Media Relations Media Journalism Report 191

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses. In 2011, the two paired to create and successfully grow Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. But content also includes your press releases, corporate communications and annual report. Consistency.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Employee Crisis 199

Sword and the Script

MARCH 8, 2022

That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? Corporate outlook. User interface. Approachability.

Software 82

Software Corporate Publicity Technology 82

MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

Leadership 74

Leadership Energy Corporate Conference 74

Stern + Associates

JULY 8, 2024

Companies are increasingly recognizing the value of cultivating internal expertise and thought leadership through a dedicated speakers bureau. Attend or view video of a meeting or presentation the potential speaker has led. The post The Keys to a Robust Corporate Speakers Bureau appeared first on Stern Strategy Group.

Corporate 62

Corporate Conference International Internal 62

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Invest time and resources to proactively identify and address the spread of false information by presenting credible sources that share factual information.

Ethics 165

Ethics Social Media Education Resources 165

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Where the brand activity must centre on positioning the company ethos and values, the personal corporate presence is slightly different. 6 million people in the UK use Twitter.

Social Media 69

Social Media Corporate B2B Company 69

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Collect and Share Success Stories: Regularly collect success stories, reflecting the impact of thought leadership promotion.

How To 96

How To Leadership Knowledge Base International 96

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

Stern + Associates

AUGUST 13, 2024

Securing speaking engagements at conferences and industry events is crucial for executives and organizations to establish thought leadership in their respective markets. While a polished sizzle reel isn’t necessary, it’s important to provide clips that showcase how the speaker presents on stage.

Conference 127

Conference Leadership Corporate Pitching 127

Inbound PR

JULY 31, 2018

a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps. It's hard to persuade someone else to do what you want or to agree to the approach you are proposing so that you can execute.

How To 74

How To Video Corporate Course 74

Melissa Agnes

FEBRUARY 3, 2015

But though these changes present unprecedented opportunities for crisis communication, they also present many risks and challenges. Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time. Step 4: Do the prep work.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations.

Banking 199

Banking Marketing Measurement Meeting 199

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. It’s worth noting, none of the answers presented scored a majority of the votes. Communications is a function of leadership.

Technology 150

Technology Study Communications Survey 150

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.

System 189

System Public Affairs Employee Nonprofit 189

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR.

Corporate 70

Corporate Storytelling B2B Facebook 70

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 114

Survey Industry Leadership Study 114