PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As with a first impression, you never get a second chance to issue an initial response.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. Consequently, executives and corporate boards are feeling a sense of urgency as they recognize that they are responsible for managing these new risks.

Reputation 183

Reputation Privacy Banking Ethics 183

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The Annenberg survey listed data privacy, health care and diversity as social issues. Communications is a function of leadership. In addition, not all social issues are political.

Technology 150

Technology Study Communications Survey 150

PRSay

JULY 12, 2024

Artificial intelligence was nearly tied with corporate responsibility as the top PR trend that respondents expect to see grow over the next three years. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

The Hoyt Organization

FEBRUARY 13, 2025

Patient Stories & Testimonials: Share authentic, relatable stories while ensuring privacy compliance. Leverage Thought Leadership People connect more with trusted experts than faceless corporations. Leverage Thought Leadership People connect more with trusted experts than faceless corporations.

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. PR tips for killer media lists. Consider all angles. Next, to choose the right reporters and outlets, you’ll need to brainstorm possible beats that might match your story angles.

Media 136

Media Mobile Telecommunications Pitching 136

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 149

Communications Crisis International Internal 149

Sword and the Script

AUGUST 6, 2024

There are too many privacy and data theft concerns. You cannot be too paranoid about data privacy and security these days. The personal risks are very high and verification processes, like this, strike me as corporate risk arbitrage. Even if nothing nefarious happens, businesses everywhere are selling your data.

Privacy 91

Privacy B2B Pitching Analysis 91

Reputation Us

DECEMBER 19, 2024

Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025.

Reputation 60

Reputation Ethics Employee Government 60

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Growing any team is a leadership challenge. Meanwhile, 84 percent say A.I. means nothing without the creative to support it.”.

Creativity 80

Creativity Study Survey Advertising 80

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. As my AP History teacher repeated ad nauseum, “Happy people don’t revolt.”

International 156

International Internal Communications Employee 156

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. How did your time in the Marine Corps prepare you for agency and corporate life? There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. There are two levels to it.

International 68

International Internal Conference Public Affairs 68

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.” ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. Best pillars include personal stories, employer branding, social responsibility and thought leadership. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Do some (real) good. SaaS company Box Inc.’s

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. For many companies today, being global describes far more than the geographies in which they operate.

Marketing 164

Marketing Ethics Local Technology 164

Stern + Associates

NOVEMBER 13, 2024

In this episode: Harvard Business School professor Ranjay Gulati talks about leadership, purpose in the new digital age and how to view AI implementation. Researcher and head of the Human-First AI Group at the MIT Initiative on the Digital Economy Renee Richardson Gosline emphasizes the importance of trust and privacy in digital commerce.

Meeting 62

Meeting Privacy Reputation Groups 62

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020.

Social Media 116

Social Media Marketing Media Creativity 116

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

SEPTEMBER 3, 2021

Whether it’s a shift in leadership, product innovations, or new ventures all together, they’ve gained the public and media’s attention in the process. This has immediately created privacy concerns among security researchers who worry this could lead to misuse by governments looking to surveil citizens. What’s in store for Big Tech?

Company 78

Company Publicity Google Government 78