Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 211

Writing Communications Marketing B2B 211

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. French journalists do not talk or write about the same company every other day. Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Waxing UnLyrical

MAY 31, 2013

We are surrounded by mediocre writing, and it’s all Jane Austen’s fault. Why Mediocre Writing Is All Jane Austen’s Fault is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I doubt there is no doubt.

Writing 106

Writing LinkedIn Google Corporate 106

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends LinkedIn 100

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. It’s free or corporate jargon. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. The practice has gained significant traction on professional networks like LinkedIn, where employee posts generate twice the click-through rates of company posts.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. See this post for tips on writing stellar bylines. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. However, the work doesn't end once the press release is distributed.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Social Targeting on LinkedIn.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. A company can easily spread news and announcements through social channels, but a series of tweets and LinkedIn posts won’t always clearly communicate the message at hand.

SEO 221

SEO Data B2B Writing 221

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 163

How To Employee Leadership Nonprofit 163

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 151

Employee Communications Storytelling Corporate 151

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. Then, he cross-posted to LinkedIn. But, who said they have to write the posts?

LinkedIn 60

LinkedIn Company Employee Corporate 60

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

Social Media 125

Social Media Study Blogging Company 125

Deirdre Breakenridge

DECEMBER 6, 2016

Jessica spent six years in corporate PR before launching her own business. A little more about our special guest, Jessica Lawlor … After six years in the corporate PR world, Jessica left her job to start her own communications agency focused on content management/development, public relations, writing, social media strategy and branding.

Community 150

Community Twitter Corporate Groups 150

Deirdre Breakenridge

MARCH 7, 2016

Bob Varettoni, Director, Corporate Communications at Verizon, Sandy Charet, CEO of Charet & Associates, and I participated on a panel to offer advice for PR students and professionals. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. The survey “skews toward LinkedIn users, B2B marketers and people in the U.S.” click image for higher resolution) 2.

B2B 168

B2B Study Blogging Survey 168

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. She concluded her LinkedIn post about building leaders for tomorrow by writing, “They are hiding in plain sight.

How To 139

How To Employee Leadership Nonprofit 139

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. See this post for tips on writing stellar executive bylines. And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

PR Job Coach

MARCH 23, 2010

PR Pro Hard Skills Corporate finance. Is your Linkedin Profile compelling. Presentation skills. Short learning curve. Team player. Trend/Industry follower. Solid understanding of business. Media relations. Public relations. Strategic planning. Statistics. PR Pro Soft Skills Credibility and integrity. Flexibility. Persuasiveness.

How To 155

How To Conference Google Analytics 155

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 62

Writing Blogging Content Marketing Web 62

Communications Conversations

FEBRUARY 22, 2017

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. We own that content. Straight up.

Corporate 60

Corporate Blogging LinkedIn Web 60

Stephen Waddington

JANUARY 31, 2019

Individual bloggers have shifted to platforms such as Facebook and LinkedIn where it’s easier to engage with a community at scale. They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel.

SEO 113

SEO Blogging LinkedIn Community 113

Waxing UnLyrical

AUGUST 9, 2018

Have you ever had to write something that you just knew had been written before … but no one could put his or her hands on it in time for you to use it? For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses. The post Are You Writing Intelligent Content? Frustrating.

Writing 73

Writing eBook Case Study System 73

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Wouldn’t that be an interesting way to shine the light on the corporate volunteerism work? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

OCTOBER 29, 2021

There has been an increased focus in corporate America on DE&I, which opens doors for more perspectives at decision-making tables. And there’s the part of that shift that I think corporate America needs to embrace. How is that affecting your writing? Connect with him on LinkedIn. . They want real action.

Nonprofit 158

Nonprofit Case Study Corporate Tools 158

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

Business Wire

APRIL 25, 2017

Here are some great tips from Executive Producer Amy Feller that will increase the chances of your news release being featured on BizWireTV: Write a compelling headline Headlines don’t just attract readers, they entice viewers as well. What kind of stories does BizWireTV look for?

Television 157

Television Video Travel Facebook 157

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% The traditional skills are still in demand – writing, communication and strategy. Connect on LinkedIn. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? and the occasional journalist.

Corporate 63

Corporate Communications LinkedIn Agency 63

Contently - Strategy

JANUARY 26, 2023

She used LinkedIn to share her thoughts on making healthcare more affordable. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

wiredPRworks

MARCH 10, 2022

This was an interview I was so looking forward to – after all, Beth and I go way, way, way back to the early days when corporate communications was just making the transition to the first evolution of social media: the intranet. ” says Beth Nyland, the Corporate Poet & Cutter of C.R.A.P. Beth Nyland on LinkedIn.

Creativity 98

Creativity Communications Instagram Interviews 98