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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. For many, the roads intersect, which has been the case for Christina Semmel, Lufthansa’s Manager of North American Corporate Communications. “My

Industry 316
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Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

Crisis 120
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Sustainable Caribbean Getaways

5W PR

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all. Fly With Peace of Mind.

Airlines 133
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values. If possible, incorporate products, spokespersons or cultural events local to Sabah and Sarawak for your campaign to better resonate with East Malaysian audience.

Marketing 101
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Naver is an influential local search engine, similar to Google in the global market. Consider creating content that aligns with local trends and interests.

YouTube 95
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Behind the Headlines With Caroline Michaud

Cision

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are the biggest PR and marketing mistakes you have seen these brands make? An easy comparison is social media.

Tourism 120
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Faces & Markets of PRGN: India – Where Diversity Meets Dynamic Growth

Bianchi Biz Blog

Furthermore, the country’s diverse regions sometimes necessitate a hyper-local communications approach, sensitive to each region’s languages and ethnic requirements. This transformative phase calls for a blend of localized insights and global thinking, reshaping brand perception within India and across borders.

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