Mindful Marketing

MARCH 21, 2020

” Finally, a few firms have ascended to the highest level of corporate health and community consciousness by going above and beyond what might be expected even for “Mindful Marketing,” for instance: U-Haul is offering 30 days of free self-storage to students who need to move due to coronavirus.

Viral 75

Viral Marketing Retail Transportation 75

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. These events should be centered on performing “random acts of kindness” that don’t appear overly scripted.

Company 114

Company Viral Travel Corporate 114

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. 3 – Let Go of Control on Social (Within Reason). They trusted their fans on social. #4 Pickles.

Twitter 105

Twitter Marketing Social Media Viral 105

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle.

Banking 100

Banking Media Local Survey 100

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

NewsWhip

SEPTEMBER 14, 2023

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. The story originally totaled over 1.4 All in all, not a great month for Nike’s reputation.

Branding 78

Branding Brand Viral Apparel 78

Waxing UnLyrical

MARCH 13, 2013

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Conference 105

Conference Social Media Crisis Crisis Management 105

Cision

MARCH 1, 2016

And while it may be tempting to dismiss this study because of its localization to Cyprus, note that multiple surveys of consumers find that that the most probable channels that they will see social care on are Twitter and Facebook, and that the most YouTube and blogs rank high for places that people will post reviews. .”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Start monitoring print media mentions and get a better overview of how your brand is performing. What are print media monitoring tools?

Print 104

Print Tools Software Media 104

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

DECEMBER 30, 2024

Or maybe local stores are running out! which went insanely viral, and has just under one thousand linking root domains today. As Chris Lewis of Launch Potato , the digital agency behind the campaign, told me: It also prompted a response from McDonalds in a letter from their President on their corporate site ( our response here ).

Pitching 62

Pitching Trends Google Data 62

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process? Certainly, Mason thinks his Yorkshire roots have benefitted him.

Radio 60

Radio Local Meeting Journalism 60

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. We do it through storytelling. These are collated and displayed on a centralised newsdesk. This particular post reached 2.2

Storytelling 60

Storytelling Local Community Case Study 60

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Branding 78

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. And markers need to have a plan to ensure that digital marketing investment is engineered to build an “owned media” audience: the utilitarian corporate blog, newsletter or community website.

Mobile 60

Mobile Survey Marketing B2C 60

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone.

Energy 40

Energy Healthcare Policies Agriculture 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Branding 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

SEPTEMBER 25, 2024

Uh, you’ve interviewed people from all over the media landscape, Refinery29, The Street, Adweek, TechCrunch, people from both sides, the journalists, people doing digital PR, national news, local news. So yes, there are fewer people to pitch. And then what we’re seeing with media acquisitions. Like, I see you nodding your head.

Media 77

Media SEO Pitching Digital PR 77

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. She didn’t seem to mind, but of course by then we were old acquaintances. My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

As everyone with a smart phone and Internet access can become a citizen journalist, PR pros position themselves to help organizations and individuals respond effectively when a misstep is caught on camera or goes viral on YouTube. She didn’t seem to mind, but of course by then we were old acquaintances. My PR hero is my mentor, Edsel Bonnell.

Film 40

Film Crisis Communications Ethics Crisis 40

Buzzstream

SEPTEMBER 11, 2024

Every city’s favorite cocktail or these countries, according to their local delicacies. Talk to me a little bit about client expectations for something like this Like I know for me in my experience Obviously like clients want everything to go viral, right? Amelia: Yeah, there’s definitely a lack around everything.

Digital PR 87

Digital PR Travel Data SEO 87

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity Twitter 40

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. ” But it’s easier than ever for something that would once have been a local incident or a minor issue to blow up in a big way.

Crisis 180

Crisis Airlines Brand Branding 180

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. Diners in Barcelona were doused with water pistols held by anti-tourist locals. Thats an MVP, all right, and some mighty good PR.

Tourism 52

Tourism Travel Creativity Community 52