5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Implementing successful corporate PR strategies is essential for building a positive brand image, fostering trust, and achieving business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Agility PR Solutions

JANUARY 2, 2025

Before you take accountability measures and damage control steps, the first thing to do is tosincerely apologize! But here’s the thing: An effective apology can turn a corporate crisis into a business opportunity.

Corporate 86

Corporate Crisis Measurement Company 86

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Conclude by Measuring Your Initial Success  .

Corporate 270

Corporate Branding Brand Guidelines 270

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. It’s heavy lifting.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Iterative PR Measurement. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

FEBRUARY 1, 2021

Please join Bryan Pederson , Chief Innovation Officer at MSLGROUP, Oriana Branon , Director of Corporate Communications at Bill.com, and Carl Germann , Senior Marketing Manager, Content & PR at Monster. Director of Corporate Communications. Speaker Info. Bryan Pederson. Chief Innovation Officer. Oriana Branon. Carl Germann.

Agency 74

Agency Construction Corporate Measurement 74

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

Stuart Bruce

JANUARY 26, 2025

But what … Stuart Bruce - DeepSeek censorship deep dive to find the truth was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Crisis Communications 148

Crisis Communications Crisis Reputation Corporate 148

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. billion of debt, according to data compiled by Bloomberg.

Software 176

Software Measurement B2B Training 176

Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

Conference 148

Conference Measurement Crisis Communications Crisis 148

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 164

Reputation Corporate Report Employee 164

Onclusive

OCTOBER 22, 2020

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Media Measurement. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Sr Director, Global Corporate Communications. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing.

Data 370

Data Advertising Advertising Corporate 370

Deirdre Breakenridge

NOVEMBER 11, 2014

Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication. Nonprofit communications differ from corporate communications.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. It is also inevitable.

Corporate 52

Corporate Communications Study Tools 52

Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Corporate 268

Corporate Analytics Communications Web 268

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 110

Corporate Measurement Report Company 110

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

SEPTEMBER 10, 2024

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.”

B2B 179

B2B Software Ethics Leadership 179

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. How to use differentiated messaging to increase brand awareness in preparation for an IPO.

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

APRIL 27, 2020

Metrics such as Power of Voice , Reader Engagement, Brand Impact and PR Attribution are not just useful for PR teams alone to measure their own effectiveness, influence communications strategy and quantify impact to executives. . Sr Director, Global Corporate Communications, Mimecast. Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Stuart Bruce

MAY 27, 2024

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future (..)

Measurement 103

Measurement Communications Crisis Communications Reputation 103

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models. It comprised Prof. Stefan Stieglitz, University of Potsdam; Prof.

Corporate 115

Corporate Trends Communications Ethics 115

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 103

Corporate Technology Study Communications 103