Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Reputation Us

MAY 1, 2019

Published by the Nonprofit Association of Oregon on May 1, 2019. Successful nonprofits certainly recognize that partnerships are important. But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Authored by Casey Boggs , ReputationUs.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference of the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. What a fun chat it was!

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Waxing UnLyrical

APRIL 5, 2012

And we measure, using carefully honed metrics, the outcomes of our efforts. Kirk Hazlett, APR, Fellow PRSA, has 35+ years’ federal government and nonprofit organization PR experience, followed by nearly 10 years’ undergraduate- and graduate-level college teaching experience. Couldn’t say it better myself!

Publicity 104

Publicity Insurance Insurance Nonprofit 104

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Reputation Us

JANUARY 23, 2025

The following RepUs speaking topics for 2025 reflect emerging corporate trends, challenges and opportunities in reputation management. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits.

Reputation 78

Reputation Crisis Insurance Insurance 78

Critical Mention

FEBRUARY 10, 2018

From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations. There’s always something to learn . via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. Not because the world needs yet another book on PR measurement (it doesn’t).

Measurement 40

Measurement eBook Nonprofit Analytics 40

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. RaeAnn has experience in the corporate and nonprofit communication worlds, serving most recently as the senior national communications manager for Young Invincibles. The proliferation of owned media. The democratization of voice through social. Up next is RaeAnn Pickett.

Data 120

Data Nonprofit Social Media Analytics 120

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital.

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creativity 101

Creativity Storytelling LinkedIn Conference 101

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 29, 2015

And you can’t have a productive workplace if you’re not measuring it. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We measure joy externally by seeing how many people are delighted by the work of our hearts and minds. ” #measurepr.

Measurement 40

Measurement Nonprofit Community Twitter 40

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends).

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

DECEMBER 1, 2014

Check out this post from Nonprofit Hub that tells you what you should be thinking about as you flesh out your editorial calendar. Next year I’ll be back at Rutgers University, along with Deirdre Breakenridge and other very smart people (I teach a course on PR measurement), teaching its Public Relations Certificate. Thank you!!!

Resources 73

Resources Nonprofit Measurement Creativity 73

Mindful Marketing

JULY 17, 2021

On July 11, Branson, founder of Virgin Galactic and a variety of other Virgin companies, became the first of the execs to experience outer space when his corporation’s SpaceShipTwo carried him and a small crew to an altitude 9.5 miles above the earth. ” Are Bezos, Branson, and Musk too “heavenly minded”?

Tourism 116

Tourism Travel Nonprofit Banking 116

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. This is exactly what public relations is all about.

Healthcare 76

Healthcare Publicity Reputation Nonprofit 76

Reputation Us

JANUARY 7, 2019

The challenge is to be measurably relevant. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours. Credit unions typically do a commendable job as stewards in their respective communities.

Reputation 60

Reputation Nonprofit Policies Financial 60

Waxing UnLyrical

FEBRUARY 4, 2013

Use it as part of your strategy but not as your measure of success. If you want to come, use the discount code Speaker for 50% off (the education and nonprofit rate tickets have already sold out). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Community 85

Community Nonprofit Twitter Measurement 85

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. You may find your AI needs to evolve quite a bit before it becomes meaningful.

Analytics 71

Analytics Data Pinterest System 71

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements. Signal AI Acquires Kelp . Listen and hear.

Publicity 87

Publicity Survey Enterprise Pitching 87

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

PR 20/20

OCTOBER 9, 2018

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. Also be ready to show how you’re going to measure the success of the programs.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Mindful Marketing

JUNE 4, 2022

” (@The Next Ceiling) “This isn't "wokeness", it's corporations trying to profit off of minorities by acting like they care about us.” Although the Twitter feedback above is enlightening, social media responses often prioritize ‘quick and pithy’ over ‘thoughtful and measured.’

Film 65

Film Retail Comparison Nonprofit 65

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company.

Case Study 40

Case Study Study Training Small Business 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. I would advise marketers to measure twice and cut once.

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

SEPTEMBER 6, 2016

In spite of having more channels, more technology and more data than ever before, marketers are still struggling to make, and measure, an impact on the bottom line. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons.

Strategy 40

Strategy Marketing Internal International 40

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? If it lives with the marketing or PR departments, marketing/awareness-type metrics will be the measuring stick. If you’re brand new to measuring impact, this is an easy place to start. Is it the CMO? Does it fall on HR? Or does it live on its own? Partnerships Built. instead of output.

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

OCTOBER 21, 2016

24 , around 10 am ET, I’ll be talking measurement via Facebook Live on Nasdaq’s FB page … pretty cool! 25, 1:45-2:45 pm, on an email marketing panel hosted by PRSA’s Association/Nonprofit Section, along with Michelle Stuffmann and Deanna Martin. I’d love you to join if you can. Also on Mon., White River E.

Facebook 40

Facebook Conference Nonprofit Video 40

PRSay

JUNE 7, 2021

The next step is then putting the remedial measures in place, in the event that similar incidents occur in the future. According to Weber Shandwick’s The State of Corporate Reputation in 2020 report, 58 percent of CEOs surveyed said that a company’s overall reputation rests on the way that it responds to crises.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Burrelles Fresh Ideas

MARCH 5, 2024

Nonprofit newsrooms are also on the rise, like the nonpartisan nonprofit States Newsrooms. Monitoring earned media facilitates analytics and measurement, allowing you to re-evaluate, adjust and fine-tune as you go. Find out how we simplify monitoring and measurement for brands and agencies. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98