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Managing Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by growth and profitability. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Product Director Insights & Social. Kantar Reputation Intelligence. Sean O’Neal.

Analysis 370
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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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#PRStudChat Discusses The State of Digital Corporate Reputation

Deirdre Breakenridge

Businesses face greater reputation risk as social media and mobile technologies increase the speed of communication and a dynamic public actively shares what they see and how they feel, 24/7. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

Analytics 284
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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. One glaring example is the technology sector. Starting with startups is a real key to building a more diverse technology sector and community. percent over a five-year period.

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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195
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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.