Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. I’m thrilled that Heidi will be a guest on this month’s #measurePR Twitter chat (yes, it’s August already!). Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 105

Measurement Social Media Web Twitter 105

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

AUGUST 7, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone by reversing its Q1 growth and falling flat – literally – with no quarterly user growth. growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality.

Twitter 92

Twitter Social Media Media Conference 92

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The same applies to LinkedIn, Instagram and most social media platforms with the exception of Twitter. This is a good question.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

PRSay

JUNE 24, 2024

Other tasks that PR professionals spend at least 25% of their time on include creating content (cited by 49% of respondents), developing thought leadership pieces (46%), measuring and reporting media results (40%), and working on corporate communications (29%).

Study 155

Study Survey Pitching Resources 155

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. 6 million people in the UK use Twitter. How are professionals using LinkedIn and Twitter? How can professionals use LinkedIn and Twitter to support a business?

Social Media 69

Social Media Corporate B2B Company 69

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Waxing UnLyrical

JANUARY 29, 2013

She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp. Till then, happy measuring! measurePR Q1 A1 – p3.I

Nonprofit 74

Nonprofit Measurement Case Study Social Media 74

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 113

Industry Measurement SEO Corporate 113

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Social Media Tools Trends 170

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. pictured above ), during an Oct.

Social Media 120

Social Media Conference Media Corporate 120

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Last but certainly not least…measure!

Survey 90

Survey Content Marketing Marketing Measurement 90

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Measurement 95

Measurement Case Study Twitter Google 95

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6%

Industry 100

Industry Measurement SEO Corporate 100

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. The new website and Twitter handle ( @helpareporter ) appear to confirm it. This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers.

Brand 145

Brand Branding Reddit Pitching 145

The Proactive Report

JULY 23, 2017

The wheels do tend to grind slowly in large corporations. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Follow me on Twitter. CONTENT STRATEGY AS A COMPETENCY. 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Techalone can’t solve the measurement issue. Twitter Facebook Google+ LinkedIn Talking #measurePR with Sandra Fathi.

Airlines 95

Airlines Measurement Banking Twitter 95

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. There were two paragraphs that really struck a chord with me: “HuffPost was the biggest publisher on Facebook last year in total likes, comments and shares, by NewsWhip’s measurement. You have to make the uninteresting interesting.

Corporate 62

Corporate Storytelling B2B Facebook 62

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? and the occasional journalist.

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. Notified is a Swedish startup acquired by Intrado (formerly West Corporation) in 2019. That’s about 24 more than were published in 2019.

SEO 99

SEO Software Resources Newspapers 99

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Steven Kapoloma chimed in with his perception of AVEs: #measurepr the essence of pr us building relationship for mutually beneficial outcome AVE does not measure that.

Measurement 97

Measurement Media Training Google Resources 97

Waxing UnLyrical

APRIL 8, 2013

“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.” Q3 asked Sandra how she and the Affect team were measuring their 2 013 jobs contest , outside of getting decent enough applications to actually make a hire: @ shonali Yes, we do.

B2C 90

B2C B2B Measurement Twitter 90

Sword and the Script

JUNE 30, 2020

Out of curiosity, I posted a survey question to Twitter. 71% said the CEO 24% said the CMO 4% said the COO; and 2% said HR Although Twitter polls don’t offer demographics, I can derive from the comments that most respondents come from a PR or communications background. Below are a few that stood out for me. Different goals.

Report 116

Report Publicity Survey B2B 116

Cision

APRIL 18, 2017

Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure. Few journalists will agree to give you a link to a sales page.

Exercises 198

Exercises Google Writing Blogging 198

Waxing UnLyrical

OCTOBER 2, 2018

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Understanding what ethics in measurement means can be varied.

Ethics 56

Ethics Measurement Reputation Guidelines 56

Solo PR Pro

APRIL 30, 2018

On Tuesday, May 1, 2018, at 1 pm Eastern, we will chat about content marketing in a real-time discussion on Twitter. Q4: How do you define and measure the success of your content marketing efforts? Q4: How do you define and measure the success of your content marketing efforts? Q4: What is your ideal content marketing process?

Content Marketing 41

Content Marketing Twitter Marketing Corporate 41

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 101

Twitter Facebook Social Media LinkedIn 101