Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Our job is to educate them in advance about what media need and want.

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Publicity How To Product Launch Agency 334

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. The post 3 Takeaways From a PR Pro on the Receiving End of Media Pitches appeared first on PR News Blog.

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Pitching Television Banking Media 119

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. However, no one can advise PRs better on how and what to pitch reporters than… reporters. Here’s a reminder for those just starting out in media relations. Don’t be a bully.

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Twitter Ethics Pitching Product Launch 197

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. How about we stop doing all this, and maybe engage with them differently , keeping both the media and PR professionals happy? “Now that we have social media, how about replacing that with a Twitter pitch?” Yay or nay… and why?

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Pitching Twitter Social Media Agency 97

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. The post Why The Equilar Communications Team Moved from Cision to Onclusive Pro appeared first on Onclusive.

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Case Study Communications Study Leadership 195

Sword and the Script

JULY 10, 2018

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy.

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Media Relations Media Content Marketing Corporate 95

PRSay

JUNE 24, 2024

According to a survey the media database company conducted, having enough resources and receiving responses from journalists are top concerns of public relations professionals. While media relations remains a primary task for PR professionals, artificial intelligence now ranks as a higher priority, the report finds.

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Study Survey Pitching Resources 155

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

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ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Can we have the questions in advance?”. Your job is done, right?

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Report Interviews Pitching Course 310

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. But democracy comes at a cost, and this “democratization” of the media is no exception. What is a media relations professional to do with all this? We all want more choice.

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Media Data Google Report 268

The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. Pitching Via Twitter. Don’t pitch them right away.

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Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

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Trends Pitching Agency B2B 293

Deirdre Breakenridge

JUNE 8, 2016

What strategies can help new grads and young professionals stand out to recruiters on social media? What’s your social media elevator pitch? Sabrina joined HBO as an intern for her department in 2014 and they haven’t been able to get rid of her since.

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Social Media Pitching Media How To 150

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? I’d also suggest adding social media feeds to it. But what about your online newsroom?

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How To Survey Resources Social Media 242

Bianchi Biz Blog

OCTOBER 3, 2024

It’s no secret, media pitching these days can be a challenge. In this current competitive media environment, you only have seconds to gain a reporter’s attention. Here are 5 secrets for a successful automotive media pitch: 1. or attention-grabbing can make your automotive pitch stand out.

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Automotive Pitching Media Radio 95

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

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Technology Pitching Insurance Insurance 120

Ishmael's Corner

JULY 10, 2019

When journalist Zack Whittaker accused Check Point of “borrowing” content from a WIRED article for a corporate byliner, Ekram Ahmed, head of.more. The post Bad Things Happen When PR Pitches a Plagiarized Byliner appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Pitching Storytelling Corporate Communications 105

Flack's Revenge

OCTOBER 15, 2020

Are the relevance and influence of media declining, when there’s record mistrust of the institution? If media influence and relevance are in question, where does that leave PR? The media alarm over this also says something about how they cover tech. The irony is that pitches from startups often go ignored by major media.

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Leadership Social Media Facebook Trends 282

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous.

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Pitching Facebook Twitter Interviews 111

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. The best pitches are short emails in the morning. What can PR do about it?

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Survey Media Relations Report Media 88

Agility PR Solutions

APRIL 15, 2021

There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget. The post Crafting a winning PR strategy from purpose to pitch appeared first on Agility PR Solutions.

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Pitching Strategy Corporate Consumer 105

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

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Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. They don’t respond to me-too pitches.

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Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

MAY 8, 2017

It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent. The art of media relations, the subset of PR initiatives that focuses on journalist outreach and the generation of earned media coverage, is in many ways exquisitely inefficient. .” Who, me, a publicist?

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Publicity Public Affairs Agency Corporate 245

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. Or maybe it’s offering access to corporate experts and executives who are typically inaccessible during “normal” times because of hectic meeting and travel schedules. Author: Jessica Muzik.

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Media Relations B2B Media Conference 75

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The key is to offer a conversation that’s intriguing enough to be worth the time within a busy schedule.

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Media Trade Shows Travel Interviews 294

Axia PR

JANUARY 6, 2021

Earned media coverage should be important to your company. Pitching the media can be daunting, especially if it isn’t something your employees do regularly as part of their job. As a PR firm, this is something our team does daily for companies.

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Pitching Marketing Media Corporate 100

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Once audiences, pitch angles and story beats have been confirmed, it’s time to jump into Cision. Consider all angles.

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Media Mobile Telecommunications Pitching 136

Cision

MAY 26, 2017

I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. At Thought Bubble Communications , one of our many strengths is media relations. One of the reasons we are so successful is because we relate to people as people. What is your secret to media relations success?

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Analytics Measurement Pitching Travel 227

Bianchi Biz Blog

JANUARY 16, 2025

In this next blog post in the series, David Wills, senior vice president of Media Profile, describes the business and communications environment in Toronto and offers advice on navigating the Canadian market. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. story angles.

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Print Marketing Instagram Newspapers 100

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

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Pitching Comparison Writing Radio 89

PRSay

FEBRUARY 7, 2024

In addition, we will cover many of the fundamentals of media relations, so our program also would be beneficial to those starting out in public relations — including students and new professionals in PR, media and journalism. I didn’t understand how to craft a good pitch and how to pitch a story.

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Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. They don’t respond to me-too pitches. Inadequate resources. No differentiation.

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Pitching Agency Internal International 205

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. That’s because law firms are virtual content creation machines.

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Media Relations Strategy Marketing Media 70

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

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Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. ThreatPost.

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Enterprise Journalism Trends Resources 296