ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JULY 13, 2022

Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Not only do such protests grab headlines, they sometimes invite media to query corporate sponsors and participants about the issues being highlighted.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin. Hot Press – Leading Irish music and entertainment magazine.

Radio 83

Radio Sports Marketing Local 83

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

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Media Training Training Media Interviews 59

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Maybe we employ a BrandLab model, which seems to be based on a combo-platter of corporate and individual donors. Where are they?

Media Training 68

Media Training Training Social Media Media 68

ImPRessions - Crenshaw Communications

MAY 8, 2018

Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. For a deep dive on media training , see our earlier post. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap.

Corporate 195

Corporate Training Reputation Media Training 195

Onclusive

NOVEMBER 8, 2023

Onclusive offers a proprietary media monitoring solution. Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Training 195

Training Media Training Crisis Communications Reputation 195

Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances.

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Remember Qwikster? )

Interviews 170

Interviews Media Training Training Video 170

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? We’re rethinking corporate crisis. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked.

Interviews 165

Interviews Television Film Media Training 165

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Somewhere in the organization is someone who represents that audience” and can undergo media training. As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

SEPTEMBER 30, 2015

“When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell.

Social Media 120

Social Media Report Media Training Training 120

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Leslie Horna is an integrated communications professional who supports government, corporate and philanthropic organizations with branding, strategic communications and marketing.

Nonprofit 148

Nonprofit Local Training Media Training 148

Presspage

NOVEMBER 8, 2024

It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. To avoid spreading contradictory information, PR and corporate comms teams need to decide on their tone of voice well in advance and keep all stakeholders in the loop.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. As my AP History teacher repeated ad nauseum, “Happy people don’t revolt.”

Internal 156

Internal International Communications Employee 156

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. This has produced unintentionally funny results, like the time a corporate communications manager unearthed a bound plan from 1997. But, failing to prep can be a miscalculation.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

MARCH 9, 2017

In short order, it was followed a barrage of requests from media asking to use the footage. Do you really want someone known as @shroomy0021 managing your corporate communications? Since 1994 he has specialized in writing crisis communications plans and media training. Within minutes he posted a video to the web.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stern + Associates

MAY 1, 2023

The average person doesn’t like a “faceless corporation.” A lot of care should go into the decision to position certain executives for media, including their expertise and accomplishments, their ability to present a clear and persuasive argument and their overall demeanor.

Strategy 118

Strategy Company Communications Insurance 118

PR News

APRIL 25, 2017

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?

Crisis 71

Crisis Media Training Training Education 71

Melissa Agnes

AUGUST 15, 2016

This is something to keep in mind and aim to mitigate when implementing a crisis-ready corporate culture. So what does this mean for your crisis preparedness? Worse than that, is to communicate in a way that increases the stress, anxiety and concerns of your key stakeholders. Image credit: Photographee.eu / shutterstock.com.

Crisis 100

Crisis Crisis Management How To Leadership 100

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 103

Training Conference Meeting Technology 103

Mark My Words

OCTOBER 31, 2019

. Dennis Muilenburg, CEO of Boeing, appeared before the US Congress yesterday in a performance that had the stench of overzealous media training. The corporate lexicography was littered with the expected earworms; principals, legacy values.

Media Training 74

Media Training Training Corporate Internal 74

Waxing UnLyrical

FEBRUARY 7, 2014

I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR will next come your way on Tuesday March 4, 12-1pm ET.

Measurement 97

Measurement Media Training Google Resources 97

Contently - Strategy

JANUARY 26, 2023

The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders.

Leadership 141

Leadership Content Marketing Healthcare Google 141

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. One final piece of media training advice.

Interviews 59

Interviews Media Training Media Training 59

Communications Conversations

JANUARY 23, 2018

And, that’s proven to be true given she’s went from corporate communications manager to senior leader of Securian’s digital channels in the last six years. LeeAnn Rasachak, Securian. I’ve long thought LeeAnn is one of those people who’s wise well beyond her years. Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141

Communications Conversations

JUNE 9, 2021

Which I know sounds counter-intuitive, but it’s true (upcoming post: Why being a solo is far less risky than working for corporate America). Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training.

Social Media 97

Social Media Media Training Training Strategy 97

Stuart Bruce

FEBRUARY 24, 2015

If you’re a senior PR practitioner, corporate communications or public affairs head who is inspired by the report to improve your digital and social PR skills then get in touch. You don’t need to use social to reach me, you can just give me a call on +44 20 3239 1093.

Social Media 60

Social Media Public Affairs Media SEO 60

PRSay

FEBRUARY 28, 2023

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. As a reporter, when you need to interview a county official for a story, a media relations pro can help point you to that person, Manzanares said. “Can you get an answer for me?”

Report 174

Report Local Media Pitching 174

Reputation Us

JULY 26, 2019

Social Media: We can help to oversee or complement your social media efforts to reach and engage with multiple audiences. Media and Message Unity Training. The post Public Relations appeared first on ReputationUs.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. You know the drill. It might be an easy task.

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How To Marketing Writing Training 100