Onclusive

FEBRUARY 28, 2022

Impact: business impact of your communications with a direct contribution toward the organization’s goals as a result of your outputs, out-takes and outcomes, such as improved reputation, increased sales, change in policy, or improved social change. Tie communications objectives to business goals.

Measurement 368

Measurement Guidelines Data Education 368

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Platform Selection and Management Choosing the right technology platform supports program success.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

MAY 7, 2020

Are you more interested in e-commerce and technology? Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. . Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target.

Retail 245

Retail Twitter Real Estate Trends 245

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Consider technology tools. Today, we’ll suggest some ways to do just that.

Internal 147

Internal International Employee Mobile 147

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

PRSay

JULY 1, 2022

New technology, new commitments. Regarding public policy, the notion that CEOs would take or have to take stands on issues such as LGBTQ rights, climate change and racial and gender diversity would have been unthinkable 55 years ago. In 1987, we talked about media responses and media monitoring.

Handbook 192

Handbook Publicity Newspapers Television 192

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 31, 2024

As I’ve outlined in previous posts , a corporate position on a social issue should be part of a fully developed plan , never a knee-jerk response to an event or question. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Set priorities.

Trends 203

Trends How To Ethics Reputation 203

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Words matter. Sentences sting. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

policy by infiltrating conservative groups, most notably the NRA, by posing as gun-rights activist in her own country. The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Mercurial founders aren’t only in technology startups. Tesla hits a wall.

Banking 257

Banking Facebook Reputation Crisis 257

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S. A former U.S.

Government 133

Government Technology Policies Ethics 133

Reputation Us

FEBRUARY 27, 2024

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Risky Value So how do you determine the value of your corporate reputation in order to mitigate potential risk to it? Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020). Unfortunately, says Steven E.

Policies 118

Policies Energy Government Crisis 118

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

Case Study 127

Case Study Handbook Technology Policies 127

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. The proliferation of data, technology and automation has transformed the composition of companies’ assets. “The Recognizing The Big Risk.

Insurance 97

Insurance Insurance Exercises Reputation 97

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

5W PR

JANUARY 16, 2020

Additionally, every ship sails with an Environmental Officer (EO) whose job includes the implementation, training, oversight, and verification of shipboard environmental compliance, in addition to providing shore-side assistance for developing environmental policies and procedures. Dedication to Being Green. Fly With Peace of Mind.

Airlines 133

Airlines Hotels Tourism Energy 133

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. there is technology that can monitor what’s happening with brand sources that’s obviously important.

Media 202

Media Storytelling Technology Data 202

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Organisations must review the potential impact on the fundamentals of their business and keep ahead of policy development. Professional advisory and policy work is an obvious opportunity.

Publicity 105

Publicity Policies Training Engineering 105

Mark My Words

JUNE 15, 2018

and options for policy. Responding to the challenges: media literacy, responsibilities and options for policy Mark Borkowski, Founder and Creative Head, Borkowski PR. The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out.

Policies 60

Policies Industry Newspapers Interviews 60

Cision

JULY 5, 2016

Do you have the right policies and plans in place to turn adversity into advantage? So obviously, advances in technology have opened up new and different ways to reach potential customers for our clients and to create marketing materials for them. So the first step is planning for the inevitable: crisis can and will strike.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Policies 52

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 211

Writing Communications Marketing B2B 211

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Technology crises like an unresponsive website during an online giving day are not out of the question. Establish a crisis communication plan now rather than later. It dictates recovery time and actions.

Crisis 120

Crisis Crisis Communications Branding Brand 120

Ishmael's Corner

DECEMBER 7, 2014

Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”.

Journalism 109

Journalism Local Storytelling Policies 109

Bianchi Biz Blog

FEBRUARY 1, 2024

Tokyo’s government actively fosters a business-friendly environment through supportive policies, promoting entrepreneurship, innovation, and foreign investment. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Corporate 107

Shift Communications

AUGUST 7, 2017

When the day inevitably comes that data is restricted (by legislative fiat as much as by corporate policy), that will be all marketers have to rely on. Vice President, Marketing Technology. Given this backdrop, it’s essential for all marketers and communicators to continue building and growing their own databases of influence.

Twitter 92

Twitter Social Media Media Conference 92

Wadds Inc.

APRIL 17, 2024

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our vision is to help frame policy that will contribute to the future of the UK economy and society. A call for fresh, bold thinking to reimagine Britain’s future and its role in the world.

Public Affairs 69

Public Affairs Policies eBook Healthcare 69

The Hoffman Agency

OCTOBER 27, 2024

Traditional growth industries reborn Finance and property will remain economic pillars, but technology is becoming the unifying growth driver. Thankfully, Hong Kong is increasingly embracing the chance to transform and grow through technology. PR and corporate communication teams can no longer bet on earned media alone.

Banking 36

Banking Local Technology Government 36

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. Note: “warfighter” is DoD parlance for communicating how strategy, policy and programs affect those in the field implementing that idea.].

Employee 154

Employee Print Writing Survey 154

Sword and the Script

JUNE 3, 2020

Review your policies. Act on your policies. As president, she’ll lead the company’s operations and corporate strategy. via Dave Kerpen & Inc “…a rising need in technology capabilities among PR and comms practitioners, beyond the traditional media database. Tell them what you saw, what you think and how you feel.

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Rachel As an industry we need to recognise our responsibility to the next generation, growing up surrounded by fake news, a rapidly changing media environment and digital technologies.

Government 113

Government Education Community Big Data 113