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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Look at your competitors and assess how they present themselves.

Corporate 270
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Corporate purpose tops C-suite priorities, but accountability, collaboration present challenges

Agility PR Solutions

Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report.

Corporate 147
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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Over time you can add volume.

Marketing 215
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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Our mission has always been to elevate our industry and empower our customers to capitalize on the greatest opportunities, however they present themselves. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive. And we’re just getting started.

Analytics 284
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Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. I could get bitter about the corporate ghosting thing, except that I’ve occasionally been guilty of it.

Corporate 200
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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AI systems reinforce traditional media's role in corporate reputation

Wadds Inc.

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52