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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. But it’s not a contest. A milestone event.

Marketing 310
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

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VR and AR: Creating New Dimensions in PR and Brand Storytelling

5W PR

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. These are the critical steps you don't want to miss. #1 The tagline Got Milk? became an enduring piece of pop culture.

Examples 104
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How Your News Release Can Help the Media Do Their Job

Cision

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210