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’ was the question at the recent CIPR Corporate and Finance’s group seminar. That includes face-to-face, print, radio, TV and today online including Twitter. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! Jon Sellors, RSA Group, UK head of media relations.
During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.
So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. He broke out in laughter.
For the most part, they weren’t in their cars, they weren’t listening to the radio. So, this is an interesting place for your seminar and starts to really map that. The implication is that the industry needs to be where consumers were going during COVID. Becky: Yeah.
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