Cision

JUNE 7, 2017

Much of my digital footprint has come from responding to HARO ( Help a Reporter Out ) queries. The Benefits of Boosting Your Reputation. She is also a sought-after Keynote speaker and corporate trainer. The post How to Boost Your Reputation on Google appeared first on Cision. It’s a game-changer!

Google 319

Google Reputation How To Television 319

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Wadds Inc.

DECEMBER 5, 2024

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. Its a question top that is top of mind for corporate affairs and communication directors. How does your organisation show up in an AI large language model?

System 52

System Corporate Reputation Media 52

PRSay

APRIL 26, 2022

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale.

Corporate 145

Corporate Report Survey Employee 145

5W PR

FEBRUARY 1, 2025

With 79% of firms reporting increased visibility after implementing employee advocacy initiatives, more companies now recognize their workforce as powerful brand ambassadors. Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Corporate Communications. Relationship building takes time. Owned Media/Content Strategy. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

APRIL 1, 2025

One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Of course, as widely reported fewer people trust the media.

Software 159

Software Pitching SEO Tools 159

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Click HERE to download entire report. Impact : Violations of regulations such as the GDPR, anti-bribery laws, or securities regulations can lead to publicized fines, lawsuits, and intense repute damage. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Reputation Us

MARCH 17, 2025

What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. That is what marks your reputation as a brand. More like a reputation report card or brand reputation analysis.

Enterprise 78

Enterprise Reputation Financial Crisis 78

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. The Big Players Consumer Reports and J.D. According to a 2021 report by PowerReviews, over 99.9% of customers read reviews when they shop online.

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

AUGUST 16, 2020

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. image and brand reputation dips appeared first on Agility PR Solutions.

Reputation 172

Reputation Crisis Brand Branding 172

Agility PR Solutions

JANUARY 20, 2020

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line.

Reputation 126

Reputation Report Company Corporate 126

Wadds Inc.

SEPTEMBER 29, 2024

A new report examines how the core strategies, structures and capabilities of the corporate affairs function are evolving as companies strive for growth amid disruption and uncertainty. The study investigates the function's role from the perspective of corporate communications leaders and senior management.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Is it a terrible PR move or just a juicy corporate communications case? Although forced out, Easterbrook came away with a rich compensation package reported to be worth $40 million. Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.

Employee 286

Employee Reputation Corporate Journalism 286

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 176

Report Company Government Conference 176

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. During the month of January, we will be taking you through the highlights of this report.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. You can register here.

Reputation 195

Reputation Automotive How To Brand 195

ImPRessions - Crenshaw Communications

JULY 27, 2021

They all work together to build an organization’s reputation. . I’ve sometimes spent entire days monitoring the news, digging through databases for emails, scouring news sites for relevant articles, reviewing analyst reports, or finding public-domain information about a given topic. You need excellent research skills.

Conference 368

Conference Pitching Writing Agency 368

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).

Reputation 78

Reputation Corporate Insurance Insurance 78

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. According to Cision’s report, two out of three journalists surveyed said most PR pitches they receive are irrelevant to them.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Most companies hire PR agencies to help them get out positive news.

Reputation 159

Reputation How To Employee Financial 159

Wadds Inc.

APRIL 29, 2024

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. The report was published in February 2024 by the Academic Society for Management & Communication.

Corporate 115

Corporate Trends Communications Ethics 115

Reputation Us

FEBRUARY 21, 2023

More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. But content also includes your press releases, corporate communications and annual report. Building credibility is an important component of having a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

You can typically use the media lists provided by the event host to determine which reporters will be attending, whether virtually or in-person. Not that gimmicks are everything, but it’s important to make the reporters’ time worthwhile. Make Interactions Memorable . Think in terms of not just one, but two or three potential stories.

Media 294

Media Trade Shows Travel Interviews 294

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. Credibility is like money in the bank for brand reputation.

Technology 246

Technology Company Banking Education 246

Solo PR Pro

DECEMBER 4, 2024

With proposals to finalize, contracts to renew, campaigns to wrap up and year-end reports to prepare, we often shove some things to the never ending “later’ pile. However this year, there is one task that needs to move to the top of the list – the Beneficial Ownership Information (BOI) filing mandated by the Corporate Transparency Act.

Small Business 100

Small Business Government Financial Corporate 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Melissa Agnes

FEBRUARY 21, 2014

Although it’s been reported that Pizza Hut released the below official statement in response, I myself did not come across any communications by Pizza Hut, whether on their corporate website or social media channels. I’ll give you a second to unclench your stomach. Revolting, I know! won’t be in crisis.

Crisis 244

Crisis Case Study YouTube Reputation 244

Onclusive

JANUARY 14, 2021

For example, if you’re recruiting a new senior communications leader, look for someone who can support top management decision-making based on corporate reputation considerations and the insights collected from listening to and fostering a dialogue with all of the company’s stakeholders—a critical function of communications.

Communications 195

Communications Corporate Measurement Reputation 195