Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Scandal engulfs McKinsey.

Banking 257

Banking Facebook Reputation Crisis 257

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

Cision

SEPTEMBER 1, 2016

Practice corporate social responsibility. In Africa, it would be unthinkable to operate in a community or country without implementing corporate social responsibility initiatives. Doing so can bolster your reputation and establish positive relationships with local audiences. Twitter: @karaalaimo. Get more PR tips now.

Local 216

Local Government Community Corporate 216

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. Put the crisis to bed as quickly as possible, while suffering the least amount of negative repercussions to the organization’s reputation and bottom line.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Axia PR

JUNE 27, 2023

Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management.

Social Media 87

Social Media Reputation Communications Company 87

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Best practices for monitoring your online reputation. Follow Melissa on Twitter: @melissa_agnes. Running time: 53:44. Get connected!

Crisis 218

Crisis LinkedIn Technology Corporate 218

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Aggressively adapting to this future is going to be a requirement for these professionals to maintain their responsibility for reputation strategy – and their professional relevance. .

Reputation 88

Reputation Social Media Reddit Media 88

Critical Mention

FEBRUARY 20, 2020

One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Measure Your Reputation with Sentiment Analysis. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. Priscilla Osorio.

Reputation 105

Reputation Branding Brand Analytics 105

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

Corporate 100

Corporate Crisis Management Crisis Government 100

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. It’s important to clean up your organization’s reputation now, before moving into Web3. Bringing Your Reputation Forward.

Reputation 78

Reputation Web System Data 78

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Zuckerberg’s continues to be mentioned alongside X owner (formally Twitter), with the launch of Threads as a key driver. Stakeholders are going to scrutinize both the corporate decisions and personal conduct of CEOs.

Media 195

Media Reputation Data Leadership 195

Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Social media is a game changer, and it starts with PR and communications.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stuart Bruce

SEPTEMBER 30, 2014

’ was the question at the recent CIPR Corporate and Finance’s group seminar. He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. If you believe your CEO is incapable of tweeting then you don’t have a Twitter problem, you have a CEO problem.

Social Media 150

Social Media Twitter Radio Sports 150

Bianchi Biz Blog

NOVEMBER 21, 2024

3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media. X/Twitter : 30.9% Twitter, which topped the rankings for a long time in the 2010s, has struggled to return to the forefront, retaining the same position until 2022. That always helps, right? Pinterest : 28.1%

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. The digital age has fundamentally changed how organizations face and respond to crises.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. Zuckerberg’s mentions this quarter continued to be intertwined with the X (formally Twitter) owner, with the launch of Threads as a key driver. Stakeholders are going to scrutinize both the corporate decisions and personal conduct of CEOs.

Media 195

Media Reputation Data Leadership 195

ImPRessions - Crenshaw Communications

JUNE 17, 2022

It’s no small irony that public relations has a reputation problem. The topic of ethics in PR surfaced again recently in a lively Twitter discussion after an announcement by 5W PR seemed to signal that its deposed founder has not truly stepped down as previously announced. PRSA has a code of ethics. PR leaders must step up.

Ethics 182

Ethics Reputation Corporate Industry 182

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. 6 million people in the UK use Twitter. How are professionals using LinkedIn and Twitter? How can professionals use LinkedIn and Twitter to support a business?

Social Media 69

Social Media Corporate B2B Company 69

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. However, the work doesn't end once the press release is distributed. Understanding what happens next is crucial for maximizing the impact of your news and managing the aftermath effectively. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Melissa Agnes

MAY 20, 2015

Considering that Plains All American Pipeline is a publicly traded company, a negative hit to their reputation can result in a serious dip in their share price. Read: 5 Posts to Help you Manage Twitter in a Crisis. It will be interesting to see how this plays out on their reputation in the long-run. Share price drop.

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Find him on Twitter at @PBartosch_Media. Be stingy with expenses.

LinkedIn 175

LinkedIn Crisis Agency Corporate 175

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Social Media Corporate Media 60

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Branding Brand SEO 62

Stuart Bruce

OCTOBER 30, 2014

I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Flack's Revenge

DECEMBER 5, 2017

In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. This global communication firm evolves, promotes and protects the brands and reputations of businesses and organizations. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Many reporters are under pressure to build their own brands and they’re particularly active on Twitter.

Analytics 170

Analytics Social Media Tools Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel. The link between blog content and SEO is well established.

SEO 113

SEO Blogging LinkedIn Community 113

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. Today, one comment on social can impact a brand’s reputation. Focus on creating value, not on your reputation.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Cision

JUNE 3, 2015

Deciding where you communicate, how you communicate, when you communicate, to whom you communicate and especially who does the communicating all set the foundation (be it sturdy or flimsy) of a reputation. I will also cover the basics of how to deal with a crisis online and how to rebuild the brand after a crisis has damaged your reputation.

Crisis 120

Crisis Construction Viral Reputation 120