Cision

JULY 26, 2017

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter).

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. I started my career on the team that brought Smurfs into the American culture.

Retail 225

Retail Consumer Brand Branding 225

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Think of all the companies and industries this impacts–health care, manufacturing, retail. Take Nissan, for example. The early results?

Mobile 122

Mobile Employee Communications Retail 122

Onclusive

JANUARY 20, 2020

However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog.

Marketing 195

Marketing How To Measurement Advertising 195

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. But, that’s exactly what I wanted to do today.

Corporate 60

Corporate Blogging Insurance Insurance 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. As machine-learning algorithms grow more sophisticated, it’s natural to assume the worst. . ” Building trust.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

JUNE 15, 2020

It’s infinitely better to stand up and admit where things went wrong, either personally or corporately. For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. That doesn’t mean pandering.

Crisis 113

Crisis Digital PR Retail Reputation 113

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. Social impact organization partnership.

How To 120

How To Wireless Retail B2C 120

Cision

MAY 26, 2017

To that point, like any corporate messaging (products, PR, IR) you need to target your earned media (earnings and news release) where your audience (investors) will easily receive it. Initially, it was predominantly retail investor-based. It’s where they receive their data and breaking news. Don’t make them hunt and click.

Infographics 120

Infographics Comparison Retail Study 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Retail Energy Product Launch 116

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. Yet, nothing happens in a vacuum. Still, there’s something to be learned from each one.

Banking 212

Banking Nonprofit Twitter Advertising 212

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts).

Instagram 146

Instagram Case Study Brand Branding 146

NewsWhip

MARCH 24, 2021

Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change. The transformation from a linear, brand makes-consumer takes, to a circular economy is progressing in 2021.

Chemicals 148

Chemicals Retail Facebook Local 148

Cision

JUNE 26, 2015

I can guarantee you that every major retailer out there has a data breach platform ready to go,” says Peter. 7. Integrate Your Overall Corporate Crisis Plan. While brands rely heavily on digital methods to communicate with their audiences, they should not forget about all that’s involved in the traditional corporate crisis plan.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Cision

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. Initially, it was predominantly retail investor-based. Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic.

Infographics 120

Infographics Comparison Financial Study 120

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs. The group was reacting to what they see as “corporate coffee creep” and its impact on their business.

Brand 136

Brand Branding Local Hotels 136

5W PR

JUNE 16, 2021

Joe had been sharing photos next to piles of rare pairs of sneakers, and selling those sneakers at prices far higher than the retail ones. A month before this report, another allegation emerged that a sneaker store in Florida was also secretly selling sneakers for a higher retail price before the products were officially launched.

Crisis 88

Crisis Retail Policies Corporate 88

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Deirdre Breakenridge

NOVEMBER 21, 2018

For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. But what began as a means to pay rent ended up being an invaluable professional experience.

Communications 171

Communications Nonprofit Training Study 171

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. Corporate social responsibility is a constantly-evolving field, and interests and priorities are shifting by the hour. Most importantly, be sure to sincerely thank all of your customers for their efforts.

Blogging 150

Blogging Community Retail Consumer 150

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting.

Conference 156

Conference Employee Retail Trends 156

Presspage

FEBRUARY 9, 2018

PressPage allows them to create a global newsroom infrastructure in line with corporate identity, but with a localized touch. With its three business segments Grid & Infrastructure, Retail and Renewables, innogy addresses the requirements of a modern, decarbonised, decentralised and digital energy world.

Energy 83

Energy Strategy Local Retail 83

Cision

APRIL 27, 2016

You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. What is it like to now move to an agency?

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. Retail: $75,000. 8 Corporate Communications Tips for Hiring a PR Firm. PR agency: $90,000. Non-profit: $78,000.

Survey 90

Survey Corporate Comparison Financial 90

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 107

Marketing Newspapers Print Corporate 107

Solo PR Pro

MARCH 3, 2020

This is a guest post courtesy of Solo PR Pro Premium member, Michael Ares, Principal Owner of MDA Corporate Marketing, LLC. Coronavirus (now officially COVID19) has spread from China to dozens of countries on six continents, and the impact has rippled across the globe.

Crisis Communications 92

Crisis Communications Crisis Communications Retail 92

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 90

Meeting Retail Groups Hotels 90

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter how eloquent your social media rulebook is, every multi-location retailer or franchisor should have tools in place so you can immediately learn of an errant local manager’s racist or sexist social posts.

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

MaccaPR

NOVEMBER 20, 2018

Yet some of the country’s largest corporations appear determined to allow their newsrooms – if they can be found at all – to serve as a dumping ground for old press releases, and little more. In fact, a corporation’s newsroom button is typically buried in the footer within the About Us section.

Mobile 91

Mobile Corporate Survey Web 91

Bianchi Biz Blog

JUNE 27, 2024

Consumer communication is now disseminated via multiple channels, incorporating platforms like social media (mainly Facebook, Instagram, and X for consumers, and LinkedIn for business), television and radio, podcasts, email, online reviews and ratings, print media, and out-of-home.

Meeting 90

Meeting Print Marketing Local 90