Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Shift Communications

FEBRUARY 23, 2017

He not only agreed to speak with our client, but wound up writing an entire profile piece dedicated to their partnership with Microsoft. Getting reporters to tell your company’s story is great, but there’s nothing wrong with you telling your own corporate story too! Going on a hiring spree? Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. Retail: $75,000. 8 Corporate Communications Tips for Hiring a PR Firm. PR agency: $90,000. Non-profit: $78,000.

Survey 72

Survey Corporate Comparison Financial 72

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate.

Local 120

Local Retail Newspapers Sports 120

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” Online Retailers Should Care More About the Post-Purchase Experience. yellow brick road.

Communications 42

Communications Retail Banking Mobile 42

Stephen Waddington

JANUARY 27, 2019

There are powerful insights for internal and corporate communication. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. Dan Barker in my Twitter network shared the report and suggested that high street retailers who should create Instagram in-store locations that can be shared.

Handbook 60

Handbook Instagram Government Community 60

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Corporate Training 106

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Retains Flatiron Communications, LLC as its. About Flatiron Communications LLC.

Agency 28

Agency Retail Apparel Mobile 28

Beyond PR

JULY 29, 2016

Seasonal events have long been used by retail marketers to create buzz and reach new customers. To host a successful sale, today’s retailers must look beyond the walls of their store (or ecommerce site) to attract customers. Each #OOTD is published to Nordstrom’s corporate Instagram account, Nordstrom email and on Nordstrom.com.

Marketing 40

Marketing Retail Instagram Social Media 40

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Likewise, although they’re not as ubiquitous as MacDonald’s restaurants, these fashion retailers tend to have a decent number of brick-and-mortar locations. It has to do with building brands.

Fashion 67

Fashion Energy Chemicals Retail 67

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Communications Conversations

AUGUST 28, 2017

We actually have a lot of good writers on staff, but writing isn’t their primary job. One of our previous interns, Lisa, has been dying to write something around plus-size fashion so we gave her that opportunity. The blog handbook simply introduces authors to the certain types of content we write about.

Blogging 87

Blogging Handbook Sports Internal 87

Mindful Marketing

APRIL 10, 2021

Casinos win when their customers lose, as do many “ rent-to-owe ” retailers like Rent-A-Center and Aaron's. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy. of trading volume on the New York Stock Exchange (NYSE).

Financial 65

Financial Banking Retail Sports 65

PR 20/20

OCTOBER 11, 2018

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans. Opentopic helps discover your audiences, optimize your content and deliver transactions. All powered by IBM Watson's cognitive technology. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

JANUARY 28, 2020

For example, if you are an e-commerce clothing retailer, and a celebrity publishes a picture of herself wearing your new dress to Instagram, you can simply drag that post from the listen tab to your social media showcase page – built on a Notified template. The vast majority of which, if not all, are outside the US. 8) History and backstory.

Software 112

Software Tools Publicity System 112

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Berger writes that a public product is one that is conspicuous and whose use can easily be mimicked by others. ” – Jennie Bev, writing in Psych Central. Something else was going on.

Energy 120

Energy Viral Storytelling Community 120

Bianchi Biz Blog

APRIL 5, 2021

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. For many years, I worked with a writing coach named Jim Stasiowski. Every story needs “conflict.”

Automotive 64

Automotive Web Meeting Media 64

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” . Content, Local Search and Leads. He gets most of his leads from one source: Google.

Marketing 60

Marketing B2B Local Customer Service 60

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? The takeover of grocery and retail shelves by green and/or pink products is actually harmful. In 2015, Lane Bryant—a retail fashion brand for plus size women—launched a social media and marketing campaign called #ImNoAngel that was basically a response to Victoria’s Secret’s angel campaign.

Community 28

Community Marketing Retail Measurement 28

Waxing UnLyrical

MAY 8, 2013

Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. I don’t think I can write it off to generational differences; I’m pretty sure they were at least of the same generation, if not around the same age. Based in the Washington, D.C.,

Technology 92

Technology Customer Service Retail Software 92

PR in High Definition

FEBRUARY 17, 2017

Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! Equally though, it’s important not to be too scripted – no-one wants to listen to a robot rattle off corporate messaging, so keep it as conversational as is appropriate.

Video 48

Video Film Interviews Retail 48

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Branding 78

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2.

Examples 116

Examples Energy Retail Product Launch 116

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Branding 48

Norton's Notes

MAY 13, 2015

I primarily help clients in three areas: corporate communications, traditional PR and digital marketing. I love how he writes about bad writing–imploring us, as communicators, to write more simply (a lesson we could all keep in mind). 1) Write every day. What is your area of specialism/industry?

Interviews 28

Interviews SEO Blogging Writing 28

Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. I write from the corporate side, in-store marketing, promotions, advertising, financial results. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. Please help.

Pitching 40

Pitching Construction Exercises Retail 40

Waxing UnLyrical

NOVEMBER 23, 2010

I recently tried to get a big blogger to participate in a group blog project I am working on (in other words, an ask of far less magnitude than “write about me/my biz”). I will never again trust a review this individual writes. The person refused, because, as I later learned, they get paid for posting. Its almost sad. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

PR Fuel

DECEMBER 2, 2020

Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. They specialize in sharing corporate announcements. For example, PR Newswire might be best for corporate announcements. Suppose you are a retailer of precious metals. Share Your Press Release.

Pitching 82

Pitching Writing Product Launch Blogging 82

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 117

Social Media Study Blogging Company 117

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Dragon NaturallySpeaking retails for $99. Schedule your emails. Use the Pomodoro Technique. Enter the Pomodoro technique. Set a Pomodoro timer to 25 minutes.

Software 120

Software Mobile Video Examples 120

Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

Storytelling 120

Storytelling Skype Energy Software 120

Communications Conversations

DECEMBER 15, 2016

Since I sit at corporate, I wear two hats, managing corporate social media accounts, while also working with my counterparts across the company to ensure we are collaborating and sharing expertise. . There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company.

Social Media 60

Social Media Data Measurement Analytics 60