Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

NOVEMBER 30, 2016

In the process, I became a software product nerd. Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business.

Software 0

Software Media Leadership Journalism 0

Prowly

APRIL 11, 2025

It is primarily proactive, using customer reviews, testimonials, and brand storytelling to build trust. TRY PROWLY TODAY FOR 7 DAYS FREE Benefits of reputation marketing for your company If your brand operates in a high-scrutiny industry (like finance, healthcare, or large corporations), strong reputation management is essential.

Reputation 104

Reputation Publicity How To Marketing 104

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Shift Communications

AUGUST 2, 2022

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

Corporate 88

Corporate Real Estate Communications Marketing 88

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Analytics Measurement Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Skills/Attributes.

Software 150

Software Analytics Measurement Data 150

Ishmael's Corner

OCTOBER 8, 2014

I got my first exposure to problem solving when HP’s corporate communications function informed the ASD general manager, Marc Hoff, that he wasn’t allowed to hire me since “I wasn’t sanctioned by corporate.” Others at HP noticed our work, which led to additional opportunities with storage, software and later servers.

Agency 132

Agency Storytelling Corporate Enterprise 132

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Internal communications teams use video to convey a corporate culture. An expression of corporate values. It’s pure storytelling. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts.

B2B 170

B2B Branding Brand Education 170

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. The Essence of Brand Narrative Control Brand narrative control is the art of shaping and maintaining a cohesive and captivating storytelling strategy across various channels. But fear not, a solution is near by!

Branding 78

Branding Brand Storytelling Software 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. PR professionals must craft appealing content that conveys relevant messages that resonate with specific audiences, from buyers of business software to new parents.

Analytics 170

Analytics Social Media Tools Trends 170

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 148

B2B Marketing Survey Software 148

Presspage

JANUARY 23, 2024

Still, if youre a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. PR ecosystem Presspage was founded 15 years ago and has continually evolved to keep pace with technological developments and changes in the field of PR and corporate communications.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. PR ecosystem Presspage was founded 15 years ago and has continually evolved to keep pace with technological developments and changes in the field of PR and corporate communications.

Software 78

Software Internal International Technology 78

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This will inevitably change over time as corporations continue to focus on measuring everything, because you truly can’t manage what you can’t measure (as the adage goes).

Measurement 137

Measurement Analytics Data Conference 137

Sword and the Script

JUNE 30, 2021

Blog: What Does “Storytelling” Mean to You? Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. Blog: Code of PR Ethics? The Gray Area of Communicating a Point of View. 105 Answers from Communicators. Blog: The Top PR Challenges and Tips for Overcoming Them.

Survey 134

Survey Communications Ethics Measurement 134

Sword and the Script

NOVEMBER 18, 2017

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. I think we need to see this in many other functional areas as well, from website design to software development. Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics.

Infographics 80

Infographics Data Case Study Content Marketing 80

Waxing UnLyrical

JUNE 28, 2018

By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. A Look at Compelling Corporate Stories. I’m often asked if storytelling is harder for B2B companies. They answer the listener’s question, “Why should I care?”.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

5W PR

NOVEMBER 23, 2021

One of the best things about influencer marketing is that it’s not susceptible to the ad blocking software that various customers are using today to avoid encountering traditional ads. A brand hashtag still appears regardless of whether someone has software installed or not. One of the most successful approaches is storytelling.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

OCTOBER 15, 2020

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man to fish when you can teach him to how to benefit from your B2B software, right? We love email,” GE’s Chief Storyteller told us. “It

B2B 143

B2B Trends Video Course 143

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Solid storytelling, writing and editing skills are still very much in demand.

Communications 97

Communications Marketing Pitching Technology 97

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Waxing UnLyrical

APRIL 6, 2015

Why: “Storytelling matters because storytelling is powerful,” says Pamela Grow as she explains how Brandon Stanton of HONY shares “his narratives among the masses in an impactful, lasting way.” I know this makes two posts promoting a client/event, but it’s a really cool event. ” 4.

Community 40

Community Local Nonprofit Storytelling 40

Newsfile

MAY 11, 2023

Furthermore, distributing a press release that announces this great achievement shows that you are invested in ESG storytelling. Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back.

Writing 52

Writing Energy Training Education 52

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Are you keeping up with the times?

Blogging 68

Blogging Education Resources Creativity 68

PR in High Definition

SEPTEMBER 26, 2018

Well, storytelling is often one of those communications terms that makes people cringe, but this is exactly what this is about. And as I mentioned, you don’t need to don’t throw the baby out with the bathwater – but you do need to control your corporate communications. Shifting to ‘Build-Mode’. Stories are well-structured.

Reputation 48

Reputation Case Study Print Study 48

Contently - Strategy

OCTOBER 15, 2021

” There are only 214 million for “b2b software.” For most of 2020, b2b software has had about twice as much interest. Why give a man a fish when you can teach him to how to benefit from your B2B software, right? We love email,” GE’s Chief Storyteller told us. “It

B2B 74

B2B Content Marketing Trends Marketing 74

Maxim Behar

MARCH 6, 2022

And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” Of course, there are a lot of software tools to get exactly your branding to see how successful you are or you’re not. We were the ones to spread the messages of our clients. This is PR.

B2B 52

B2B Communications Media Course 52

Prowly

FEBRUARY 26, 2025

From press releases, to earned, organic attention Yes, press releases serve a purpose like no other, but they do little in terms of creating the type of storytelling, collaborations, and initiatives that digital public relations can create. Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 213

Marketing Content Marketing Data Social Media 213