ImPRessions - Crenshaw Communications

JULY 24, 2023

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?

Twitter 156

Twitter Banking Brand Branding 156

Deirdre Breakenridge

NOVEMBER 11, 2014

ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Nonprofit communications differ from corporate communications. Connect with Rebecca on LinkedIn or Twitter , and visit PRLab online to learn more. On November 18th at 8:30 p.m. Be sure to follow the hashtag, #PRLab, to join the discussion.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture.

Twitter 130

Twitter Pitching Financial Video 130

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. On Tuesday, February 17, 2015 at 8:30 p.m. Event PR 2.0

Healthcare 150

Healthcare Community Twitter Communications 150

Melissa Agnes

OCTOBER 5, 2014

How can you go about developing and implementing a corporate culture that is truly transparent, and what are the repercussions of not doing this? It sounds like a big challenge, but there are ways to develop a corporate culture around transparency and to build a sustainable business from that transparency. Running time: 35:57.

Crisis Management 224

Crisis Management Crisis Corporate Internal 224

Melissa Agnes

AUGUST 3, 2014

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Mike McKenna on Twitter. What you need to know when it comes to emergency evacuation and re-entry planning.

Crisis 233

Crisis System Crisis Management Corporate 233

The Proactive Report

JUNE 20, 2015

Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. How do Journalists use Twitter? How to Connect with Journalists on Twitter. Pitching Via Twitter.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Another great source is a journalist’s personal Twitter. Social media is a great tool for corporate and personal branding. Before scheduling that post on Twitter or Instagram, think about your goals and what message you want to convey. Let me know on Twitter @ colleeno_pr ! . Check in with reporters.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. The hiatus around Twitter has spearheaded a search for alternatives. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. Twitter isn’t a product. Mastodon isn’t as user friendly as Twitter.

Twitter 116

Twitter How To Government Media 116

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

Across the corporate world, this is probably the most overused phrase. Let me know on Twitter @ colleeno_pr. . A few years ago, maybe it meant something different but now it seems outdated. Simply say you will discuss this at a later date/time because the discussion will most likely be online. . What does it mean today?

Course 418

Course Meeting Industry Corporate 418

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Corporate Crisis 190

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

Twitter 106

Twitter B2B Brand Branding 106

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Follow Melissa Agnes on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Follow Chris on Twitter: @cksyme. It needs to be second nature and integrated into your daily (and nightly) activity.

Social Media 249

Social Media Crisis Media Pinterest 249

Melissa Agnes

MARCH 13, 2014

The link to this dark website is predominantly displayed from their corporate website’s homepage, which is extremely important since inquiring minds are systematically navigating to their corporate website for news and updates regarding the crisis. Learn more about dark websites as a crisis communications strategy.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Follow Melissa Agnes on Twitter: @melissa_agnes.

Customer Service 227

Customer Service Crisis Crisis Communications Web 227

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. The Popeyes Twitter channel (with only 182,000 followers compared to Chick-fil-A’s 1 million) used a David vs. Goliath strategy to crush its rival thanks to a far more engaged social following.

Twitter 105

Twitter Marketing Social Media Viral 105

Flack's Revenge

OCTOBER 15, 2020

Many assumed that Elon Musk, a celebrity CEO with 43M Twitter followers, no longer wanted to suffer a sometimes unkind media; and thinks he can frame the Tesla narrative on this own. I guess with a Twitter following of that size, Elon Musk doesn’t have to worry about securing coverage of his company announcements. Emily Fang.

Leadership 282

Leadership Social Media Facebook Trends 282

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

Corporate 100

Corporate Crisis Management Crisis Government 100

NewsWhip

JUNE 22, 2023

Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. The post Apple, Twitter, and Google dominate media and public interest in May appeared first on Newswhip.

Google 88

Google Twitter Publicity Media 88

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Follow Melissa on Twitter: @melissa_agnes. Follow Agnes + Day on Twitter: @agnesdayinc. Subscribe via email.

Crisis 218

Crisis LinkedIn Technology Corporate 218

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Yes and yes.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. “The opinions Mr. Johnston expresses on Twitter are his individual views and do not represent the position of Campbell Soup Company,” it tweeted.

Crisis 213

Crisis Government Public Affairs Crisis Management 213

NewsWhip

SEPTEMBER 20, 2022

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts.

Twitter 78

Twitter Corporate Policies Company 78

Melissa Agnes

SEPTEMBER 9, 2014

Let me paint you a picture: It’s early morning and your social media monitors catch wind that Twitter is beginning to populate with tweets against your organization. by creating press releases, posting to your corporate website, blog or dark site , etc.). When done right, a crisis simulation is the best way to test and improve.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Cision

JULY 5, 2017

Or if people go crazy for your daily Twitter tips, lather, rinse, repeat. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. Don’t distance yourself from your audience; instead, connect with them. Be Consistent. Be apologetic (“Oops! Our apologies.”) and move on.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Onclusive

JANUARY 24, 2023

If you’re a PR or comms pro, you’ll already know that environmental sustainability has become a central part of corporate strategy, building brand reputation, and the media landscape. As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media.

Media 195

Media Analysis Financial Reputation 195

Cision

SEPTEMBER 1, 2016

Practice corporate social responsibility. In Africa, it would be unthinkable to operate in a community or country without implementing corporate social responsibility initiatives. Twitter: @karaalaimo. “We guide the conversation, but we need to allow it to be authentic,” she said. Author Kara Alaimo, Ph.D.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Have questions in your back pocket If you ask good questions up front, you get stronger material that goes beyond corporate bullet points. When I think about going deep in interview questions, I like to think about the difference between Twitter and Reddit. Twitter is where people go to perpetuate a narrative in a very public setting.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Narrow the focus to your industry through media monitoring tools like Google Alerts, building a Twitter moments list and flagging trending news or relevant keyword searches. So, how can we position brands and companies as relevant when the news cycle shifts the conversation so quickly? Stay up to speed on the latest news.

Trends 293

Trends Pitching Agency B2B 293

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments.

Employee 88

Employee Social Media Reputation Guidelines 88

Deirdre Breakenridge

DECEMBER 6, 2016

Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company. Jessica spent six years in corporate PR before launching her own business. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

Community 150

Community Twitter Corporate Groups 150

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

Bianchi Biz Blog

NOVEMBER 21, 2024

Most Influential Media for Corporate and Consumer Communication in France As far as corporate media are concerned, daily newspapers like Les Echos or Le Monde remain the most influential, targeting opinion leaders in all sectors and sub-sectors of the French economy. X/Twitter : 30.9% That always helps, right? Pinterest : 28.1%

Marketing 90

Marketing Pinterest Radio Instagram 90