PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media.

Corporate 100

Corporate Crisis Management Crisis Government 100

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . If an influencer positively mentions your brand or its products on Twitter, for example, you can instantly reply and keep the conversation going in real-time. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.

Corporate 149

Corporate Viral Community Crisis 149

Critical Mention

SEPTEMBER 24, 2020

Hamilton, Twitter Watch Party. The original stage cast of Hamilton hosted a “Twitter watch party” when the movie version of the hit musical was released in July on Disney+. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Begin with micro-communities, Slack groups, Discord servers, Reddit channels, and Twitter (X) to foster genuine connections with a niche target audience. The key thing is, you don't need to start big.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 159

B2B Marketing Advertising Advertising 159

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. pictured above ), during an Oct.

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram.

Government 74

Government Social Media Viral Media 74

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. Remember the BBC dad? She lives in Portland, Ore.,

Communications 158

Communications Nonprofit Employee Film 158

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? But all is not lost.

Crisis 120

Crisis Construction Viral Reputation 120

Waxing UnLyrical

APRIL 3, 2012

Keeping the IBM flash mob in square focus, while IBM was one of the first technology firms to champion the idea in India, using social media ( Twitter ) has only helped to further the reach of this effort. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high.

YouTube 95

YouTube Viral Video Twitter 95

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. If you would like to connect with him you can find him on Twitter.

Airlines 87

Airlines Financial Film Viral 87

Cision

MARCH 1, 2016

SoMe = Facebook, Twitter, YouTube. He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs. One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Preparing and addressing a corporate crisis is no fun.

Crisis 74

Crisis Airlines Viral Corporate 74

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. An emotional connection is critical in marketing and it’s a part that doesn’t come through in typical features and benefits discussion in corporate marketing. Also see: Viral Marketing: The Hope, Hype and Helplessness . All three are well worth reading thoroughly.

Marketing 73

Marketing Viral Survey Infographics 73

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 165

Tools Media Software Analysis 165

Waxing UnLyrical

OCTOBER 17, 2011

Over the past three-four years, we witnessed the rapid adoption of social media sites like Twitter and Facebook and, consequently, a growing number of our customers talking about our business online. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. You can follow him on Twitter @hillank.

Publicity 93

Publicity Banking YouTube Social Media 93

Bad Pitch Blog

JANUARY 22, 2010

a powerful media corporation could dictate a success by aggressively shoving a plethora of ads down our shrugging throats. It''s a corporate error still mass-produced by many media companies as they leak news to same-size media companies and believe we will accept the verdict because it''s all business and nothing is personal.

Corporate 43

Corporate Viral Fashion Energy 43

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? 5 PR Lessons from the ALS #IceBucketChallenge.

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It was a sad story that pretty much went viral. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here’s how it’s billed: Social media in a crisis.

Conference 105

Conference Social Media Crisis Crisis Management 105

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Usage: 320 million Twitter users. Purpose: Twitter is a social media network that allows users to post short messages. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Corporate Blogs Are Making a Comeback – Big Time. LinkedIn video?

Social Media 62

Social Media Trends Viral Marketing 62

Communications Conversations

AUGUST 8, 2016

The post “went viral”–so much so, that the Strib picked up on it. referring to the virality of the student’s initial Facebook post). Like most executives at midsized to large companies, she is not active on Facebook, Twitter, Instagram, Snapchat or LinkedIn. This is unbelievable to me.”

Employee 0

Employee Social Media Viral Media 0

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? But, what about everyone else? 326,000 followers.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

AUGUST 7, 2018

This has happened with Twitter and Facebook and now it’s occurring on LinkedIn. B2B marketing shops with complex products can find that a good corporate explainer video is valuable. Yet these videos don’t have the virality marketers often imagine. Many things that go viral, took a while and active promotion to get there.

Video 61

Video Viral Marketing B2B 61

Landis PR

JANUARY 8, 2024

In the case of X, it’s the reverse question we can ask: Was it not enough that Elon Musk threatened to take over , then sue , then finally buy the unrivaled global social platform Twitter, dragging its value through the mud so he vastly overpaid? It’s worth noting that Coke is not a verb nor an adjective, just a noun.)

Film 59

Film Twitter Social Media Viral 59

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Corporate recruiters often blacklist individuals with negative reputations. Social networks – Facebook, Twitter.

Reputation 118

Reputation Google Crisis Management Engineering 118

Communications Conversations

APRIL 20, 2018

We collaborate on the majority of work for the company including partner work (for higher education institutions), corporate and internal communications. I also am an active social media user personally, so I am constantly reading content on both Twitter and LinkedIn for new insight and tips + tricks to the trade.

Social Media 114

Social Media Media Education Analytics 114

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. People hundreds of miles away will see an event on Facebook, on Twitter.”. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

Engage PR

JANUARY 6, 2018

LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey. Take HMV for example when redundancies were announced their staff went rogue on HMV’s Twitter account. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

Social Media 60

Social Media Strategy Media Survey 60