PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. Why creative content writing? Choose creative content writing.

Creativity 187

Creativity Writing Storytelling Study 187

Business Wire

OCTOBER 14, 2021

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing.

Blogging 326

Blogging Writing Corporate Agency 326

Agility PR Solutions

MARCH 10, 2022

Email has long been a vital tool for corporate communications. The post 5 tips for writing a business email that will get read appeared first on Agility PR Solutions. However, people get busy and have very little time to check their inboxes. Many […].

Writing 173

Writing Corporate Tools Communications 173

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. It’s a red flag.

Corporate 156

Corporate Reputation Employee Policies 156

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. But the difference to me is that marketing isn’t as focused on corporate or brand reputation as what we typically do in B2B PR.

Conference 368

Conference Pitching Writing Agency 368

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down.

Corporate 113

Corporate Communications Government Crisis 113

Stuart Bruce

APRIL 2, 2020

A new news trend tool lets you see and search what journalists are writing about.

Writing 128

Writing Trends Tools Google 128

Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Currently, the company operates as a business unit of West Corporation. PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. Across the corporate world, this is probably the most overused phrase. Instead of positioning every last piece of work as exciting, we’d be better off explaining why it’s credible, effective, or persuasive. What does it mean today?

Course 418

Course Meeting Industry Corporate 418

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Corporate Crisis 190

PRSay

JULY 3, 2024

I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. As Paul Farhi writes for CJR , a recent Nexis database search of news stories that included the phrase “did not respond to a request for comment” returned 3,616 mentions — a fivefold increase in 10 years.

Media Relations 192

Media Relations Media Journalism Report 192

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. If the corporate spokesperson is a no-show, however, that will require real damage control absent an emergency situation. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

Flack's Revenge

APRIL 16, 2020

Folks, I know I haven’t been writing here as much, Sorry for the interruption. Their namesake teleconferencing service has come to symbolize how corporate teams can get useful work done, from a distance. These are unusual times. But the show must go on, right? So pardon the DIY production, the dirty socks on the floor.

Infographics 315

Infographics Enterprise Pitching Meeting 315

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. Here are some tips for doing just that: • Write for the reader. How to improve on corporate-speak. This may seem fundamental — but it’s where a lot of content goes wrong.

Employee 197

Employee Leadership System Corporate 197

Culpwrit

NOVEMBER 28, 2022

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

Corporate 97

Corporate Branding Brand Study 97

Solo PR Pro

AUGUST 10, 2021

5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. Michael Ares, MDA Corporate Marketing, LLC. The post 5 Solos Share Best Practices for Writing a Compelling Proposal appeared first on Solo PR Pro.

Writing 105

Writing Analysis Case Study Video 105

PRSay

DECEMBER 3, 2024

Stories are the most powerful form of human communication, according to Peg Neuhauser, author of “Corporate Legends and Lore.” ” So how can you tell a great story? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.”

Case Study 148

Case Study Interviews Newspapers Employee 148

ReimaginePR

DECEMBER 8, 2014

Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology.

Storytelling 323

Storytelling Training Resources Branding 323

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Flack's Revenge

NOVEMBER 10, 2014

He writes: Of the many attempts at new approaches to publishing — native advertising, custom content, sponsored content — SugarString sets a new low… The fact that the name of the corporation bringing you the information is at the bottom of every story, not the top, is an attempt to hide the fundamental intent.

Advertising 235

Advertising Advertising Branding Brand 235

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Every week.

Writing 88

Writing Social Media Newspapers Media 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications As companies grow, corporate communications become more important. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. See this post for tips on writing stellar bylines. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

FEBRUARY 11, 2025

I think corporate news, especially when it’s an official statement by a brand, continues to be able to one of the bigger sources [of exposure] for customers, he said. Relative to the average quality across the internet, the writing is probably better. Notified doesnt have empirical data to prove LLMs favor press releases.

Pitching 129

Pitching Communications SEO Google 129

Shift Communications

AUGUST 2, 2022

While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers.

Corporate 88

Corporate Real Estate Communications Marketing 88

Cision

JULY 5, 2017

If you see success in writing really long, in-depth posts, keep doing that. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. If every Friday your staff dresses up like superheroes, that’s a great visual that turns your company into a band of actual humans. and move on.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Sword and the Script

SEPTEMBER 24, 2024

As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. In this case, I’d interview the customers and write up a contributed article to pitch. They were happy with the product, but after their legal department turned it down. We shifted the conversation to sharing expertise.

B2B 141

B2B Case Study Study Conference 141

ImPRessions - Crenshaw Communications

MAY 7, 2020

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. . Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains. . Phil Wahba @philwahba.

Retail 245

Retail Twitter Real Estate Trends 245

PRSay

MAY 12, 2023

In this landscape, corporate communications is at risk of being part of the “background noise” of daily life. This puts more pressure on corporate communicators to make their messages more engaging. With that in mind, are there any stories behind a corporate news item that can provide dimension and context for the reader?

Employee 151

Employee Communications Storytelling Corporate 151

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195