ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

Internal 398

Internal International B2B Construction 398

Deirdre Breakenridge

JUNE 14, 2017

What was the course that is the most helpful for you during your career/internship? She started the PR track at the school and developed most of its PR courses. I founded my University’s PRSSA Chapter as well as a student-run PR firm. Here are some of the questions and topics that we will answer and discuss. Ai Zhang received her M.A.

Education 322

Education Community Course LinkedIn 322

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Of course there are plenty of times when companies do not have any major announcements, but this doesn’t mean we sit back and wait for hard news to fall into our laps.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

The downside, of course, is not being together in the same geography as often as we would like. . One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C.

Travel 318

Travel Training Pitching Course 318

Deirdre Breakenridge

FEBRUARY 7, 2022

Of course, ethics and values are a personal choice and a business practice. Personal is just that … it’s personal and may differ from the professionals around you. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

At these moments, a PR person should jump in and steer the conversation back on course. If there are follow-up action items, like more information or materials needed, of course, the PR person will own the coordination of it. And if a spokesperson is consistently having trouble during interviews, it’s a sign they need better prep.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

That describes the present time, of course. Of course, Jobs reportedly took his inspiration from Henry Ford, who is rumored to have said, “If I had asked people what they wanted, they would have said faster horses.” Now is a great time to be a thought leader. A true visionary follows his own path.

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story. You have no story.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

JUNE 28, 2022

Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple. And it sometimes applies.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Of course, business leaders will attend relevant conferences even if they’re not speakers, but they gain extra prestige if they’re on stage, and being positioned with successful industry figures lends weight to their ideas and business brand.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

JUNE 24, 2020

To determine success, look at metrics across the top and lower end of the funnel: reader engagement (number of readers, time spent, consumption), brand impact (did the content have an attitudinal impact) and of course, conversions and revenue.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Of course, the study’s authors are natural champions of PR for early-stage businesses. VCs, of course. That’s why most organizations bring on PR agencies, of course, and it holds true in the startup world.

Study 234

Study Course SEO B2B 234

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Reporting on established metrics isn’t enough today. C-suite leaders expect today’s PR professional to iterate on the PR metrics they use based on the goals of each campaign. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course. The contextual value increases if the article communicates or supports specific messages, such as innovation or sustainability, or an origin story that makes the company stand out.

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It Commit to attending one conference or class a year. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Of course, there are times when a PR representative needs to be assertive with a journalist or push back with requests in our clients’ interest.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect. The same waza can be applied to public relations. The modern communicator is watching everything that is happening in the media.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

JULY 1, 2020

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. Reporters will remember you if your pitch stands out. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380

Pitching Writing How To Report 380

Deirdre Breakenridge

OCTOBER 31, 2019

I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year. Photoshop was designed with professional photographers in mind and can be daunting to a beginner.

Software 294

Software Nonprofit Instagram Social Media 294

Agility PR Solutions

FEBRUARY 11, 2024

AI is of course bigger than just the Generative variety—and when communicators can learn to understand the bigger AI picture, new research from human insights AI firm Entropik finds a rich meta-analytical plateau awaiting that’s loaded with marketing and PR treasure.

Analytics 187

Analytics Course Technology Communications 187

Agility PR Solutions

AUGUST 7, 2024

To boost their skills and marketability, professionals have turned to online courses that provide agile certifications as invaluable resources. In various fields, including PR, agile methodologies are becoming progressively more and more popular.

Resources 183

Resources Course Blogging Industry 183

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. In general, most don’t. But even if you do receive some advance questions, be mindful that they can change.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management?

Reputation 333

Reputation Crisis Customer Service B2B 333

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

Reputation 158

Reputation Crisis Course Corporate 158

Ronn Torossian

DECEMBER 11, 2023

Human history has pivotal moments that change the course of our future. We are currently in one of those moments, where emerging technologies are shaping the world. These innovations will transform industries, daily lives, and how people engage with the world. Computing power Computing power drives innovation in many technological fields.

Technology 195

Technology Course Industry 195

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 178

Consumer Branding Brand Course 178

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The point, of course, is to be quoted, so you must be quotable. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course. Or, if you know your client is attending a conference like SXSW, be sure to get quotes well before. Be quotable. Be sensitive.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JUNE 1, 2021

It’s essential to research the media outlet and their audience, of course. Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Know the reporter and outlet . Always start with the basics.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Media relationships, of course, are at the heart of PR plan execution. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Capturing interest from followers can also strengthen a brand’s relationships with key press.

Social Media 322

Social Media Data Report Leadership 322

Remote PR Jobs

NOVEMBER 8, 2024

Many of these platforms offer free courses and tutorials that can help you brush up on their features and applications. More often than not, during a Public Relations interview, you could be asked about the proficiency of various tools.

Interviews 262

Interviews Communications Tools Examples 262

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. We can all use some levity, and this week we got it when 93-year-old Olive Veronesi of Seminole, Pa made a relatable request by holding up a sign reading, “I need more beer” while enjoying a Coors Light. Talk about raising community spirits!

Hotels 282

Hotels Branding Brand Guidelines 282

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

Winning presentations are highly tailored, so it pays to know as much as possible about the targets and, of course, the industry. What do they want to see in a relationship? What are their hot buttons? Their backgrounds? Use data where appropriate, but don’t throw it in without a reason. Make it look appealing.

Case Study 304

Case Study Infographics Data Energy 304