Onclusive

AUGUST 9, 2021

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Data Journalism. Speaking Engagements. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

OCTOBER 16, 2014

And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. We had a lot of financial clients, so I would read the office copies of Barron’s and Investor’s Business Daily and scan the office copies of The New York Times and the Wall Street Journal).

Big Data 250

Big Data Data Education Internal 250

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . An analysis of 650,000 pitches by Propel finds Forbes , Business Insider and The Wall Street Journal are the most pitched publication in the U.S. It appears Forbes opens even fewer.

Publicity 174

Publicity Survey Pitching Creativity 174

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Doctor Spin

OCTOBER 16, 2024

Spin Academy | Online PR Courses The Norman Axiom Many years ago, I stumbled across this meme with “Norman” complaining about the noise from the nearby airfield. Journal of … Continue reading Examples of the Paradox of Prominence The paradox of prominence seems to be an inherent aspect of human interest dynamics. no one likes Norman ).

eBook 52

eBook Journalism Analytics Privacy 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Post-ChatGPT, our jobs may get easier. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Social Media Tools Trends 170

Deirdre Breakenridge

SEPTEMBER 25, 2017

Taking my interest in learning to code to the next level with a 5-month online Intro to Programming course. I kicked off my structured sabbatical in Berlin, which ended up being the perfect place to connect with like-minded and creative individuals. Journaling. These meetings are also a key way to accelerate serendipity.

Writing 171

Writing Journalism Travel Meeting 171

Business Wire

MARCH 31, 2017

Rachel Lerman, Emily Parkhurst, Lauren Foster, Anika Anand, Michelle Li, Bryan Cohen, Taylor Soper, Matt Allinson Over 70 attendees gathered for the event and all took away many useful tips from these journalists over the course of an hour. It’s tough out there for new media outlets, so creative partnerships are possible.

Local 150

Local Media Pitching Report 150

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). Do you have advice on how you overcame them?

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. I want to give thanks to all of my friends, colleagues, and, of course, my family.

Skype 150

Skype Industry Storytelling Interviews 150

Buzzstream

NOVEMBER 21, 2024

Of course, there are all sorts of email lists, some more advertorial than others. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. He also runs a successful digital PR course. MuckRack’s newsletter captures the journalism industry zeitgeist.

Digital PR 62

Digital PR SEO Web Resources 62

Onclusive

NOVEMBER 8, 2023

Give yourself a crash-course in media measurement or contact us for more information on how we can help you measure your PR efforts. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has been teaching Public Relations and Communication courses at the university level for a decade.

Community 150

Community Social Media Media Education 150

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. Of course, the same applies if a client is seeking to change up team members; clear communication can be the key to a successful swap. Does your firm respect your time?

Agency 136

Agency Print Course Travel 136

Doctor Spin

JANUARY 31, 2025

Neil Strauss, Wall Street Journal We resort to clickbait, humble bragging, and virtue signalling in our desperate search for likes. Demonstrate creativity and usefulness. Use social media to express yourself creatively and strive to add value to others. Spin Academy | Online PR Courses Free social media PR course.

Social Media 52

Social Media Media Course Blogging 52

Stern + Associates

MARCH 10, 2023

Over the course of the conversation, they usually share a desire to build thought leadership, to secure more media coverage, and land more speaking invitations. Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc.

Publicity 118

Publicity Conference Leadership Measurement 118

Sword and the Script

MAY 11, 2019

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 161

Study Media Relations Media B2B 161

Buzzstream

NOVEMBER 19, 2024

According to the Muck Rack’s State of Journalism 2024 report , almost three-quarters of all stories are produced for the digital medium. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Yet digital PRs can learn plenty from traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Sword and the Script

JUNE 25, 2019

From your perspective, what has changed the most about PR over the course of your career? . BCB: PR has a big impact on a company’s corporate brand and reputation, which can, of course, be positive or negative. While communicators require creativity and freedom, they also need to be managed and measured against specific objectives.

Brand 128

Brand Branding Reputation Corporate 128

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 107

Survey Marketing B2B Content Marketing 107

Cision

OCTOBER 21, 2015

Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Jodi Gersh and Jen Nycz-Conner continued on a similar note while discussing the changing journalism world. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ).

Storytelling 120

Storytelling Case Study Crisis Viral 120

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started. to be honest.

Digital PR 62

Digital PR How To Analysis Tools 62

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. I met her when she was marketing director at ThreeSixty Journalism, where I’m on the board. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 11, 2016

Search Engine Journal. Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily).

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Journalistics

NOVEMBER 20, 2014

Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their students to read Journalistics. Meet Alumni – most colleges bring in guest speakers and alumni over the course of the school year. I believe they had to take a quiz about one of my recent posts.

Journalism 52

Journalism Writing Sports Meeting 52

Sword and the Script

APRIL 13, 2019

Comment: The survey data about engagement in digital reflects my experience over the course of my career. A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. Give our services a try. Talk to Us !

Study 137

Study Survey Infographics B2B 137

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform.

Writing 211

Writing Communications Marketing B2B 211

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” Clients have become sensitive and quick towards creative involvement and decision-making. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. They may seem easy to find, but a talented wordsmith with a background in journalism is as valuable as a workhorse running back who can do the heavy-lifting in an offense. It’s that time of year. Writer/Running Back.

Content Marketing 101

Content Marketing Data Sports Social Media 101

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. 5) What has changed the most about marketing over the course of your career? Send us a pitch !

Marketing 81

Marketing Content Marketing Sports B2C 81

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. But it’s a good, creative practice to stretch clients into spaces where they may be missing potential customers.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. My hobbies outside of work include…training for and participating in obstacle course races. He lives it.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120