ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

In fact, in PR, writers will often create quotes that they attribute to client executives (who then approve them, of course.) Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. So someone with a journalism background will need to make that adjustment.

Writing 294

Writing Journalism Pitching Report 294

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Of course this kind of trust doesn’t happen overnight. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 20, 2020

A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. Weshould get creative with tactics. Note that the POV needs to be authentic, however; a quick take for the sake of being contrarian won’t work if it isn’t thoughtful and sincere. Think outside the B2B box.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. This one sounds obvious, of course, but it’s funny how often an initial proposal is put on a shelf after the agency team dives into the program. Use your proposal as a guide.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. Here are some of the most likely mistakes.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Reporters receive hundreds of pitches. And, contrary to popular belief, a sizeable percentage say they like receiving pitches on Friday, Saturday and Sunday.”.

Publicity 174

Publicity Survey Pitching Creativity 174

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Now back to you.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

MAY 8, 2019

It already has, of course. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption.

Google 186

Google Course Technology Creativity 186

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople. Or offer to take a stab at first drafts of bylines, press releases, or pitches. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. See if it can be repurposed into social media visuals and/or used to generate fast pitch ideas.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. Be clear and precise.

Pitching 89

Pitching Comparison Writing Radio 89

Deirdre Breakenridge

OCTOBER 16, 2014

And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories.

Big Data 250

Big Data Data Education Internal 250

PRSay

MARCH 29, 2019

Of course not — they judged Jobs on his track record for deciding which products to develop and when they were great enough to ship, and Buffett on which companies he chose to invest in. Now, of course, you’re not a CEO of a huge company, and neither am I. Get more media pitching knowledge from Michael Smart here.

Pitching 143

Pitching Course Financial Media Relations 143

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. Of course, there’s also the question of instant messaging and communicating with your full-time creators. Style guide and pitch guide What’s your stance on the Oxford comma?

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. No differentiation.

Pitching 205

Pitching Agency Internal International 205

Waxing UnLyrical

MARCH 7, 2012

That’s a teaser, of course. Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. ” See?

Pitching 75

Pitching Course Examples Engineering 75

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan.

Analytics 170

Analytics Social Media Tools Trends 170

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Technology Agency 150

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

To connect a campaign to a holiday, there must be a purpose, a relevant message, and of course a thorough plan. Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. More than ever, PR professionals are telling the stories ourselves.

Construction 182

Construction Storytelling Tools B2B 182

PRSay

MARCH 8, 2018

Once I was delivering a pitching webinar to 3,500 people, live. Right at the top, I dove into sharing five successful pitch examples. Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”.

Pitching 128

Pitching Media Relations Examples Creativity 128

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. Charting your own course and sticking to it and changing only when the market demonstrates you have to.

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

PRSay

JANUARY 9, 2020

And people still faxed pitches! 2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. This was, of course, a very embarrassing. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post.

Creativity 62

Creativity Infographics B2B Corporate 62