Melissa Agnes

AUGUST 20, 2014

Read: Teaching Crisis Communication: Embracing the Research to Practice Model. Here is how I’ve integrated these stages into courses. Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group. Studying / Teaching Crisis Communication'

Social Media 279

Social Media How To Infographics Media 279

Melissa Agnes

AUGUST 10, 2014

We recently heard from Professor Karen Freberg about the challenges of teaching crisis communication and designing a course that is both theoretical and practical. Learning about crisis communications or practicing crisis communications in the field? What’s more fun? Enjoy the listen!

Crisis Communications 222

Crisis Communications Crisis Crisis Management Internal 222

Melissa Agnes

JULY 29, 2014

This, of course, can also work against you. For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) So be careful, understand this truth, plan for it – and then use it to your advantage in smart crisis communications.

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Onclusive

AUGUST 9, 2021

Crisis Communications. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear.

Training 370

Training Media Training Crisis Communications Reputation 370

Melissa Agnes

APRIL 10, 2014

The expectation being that it would of course be credible. As a result, in the end, the true meaning of transparency as it pertains to crisis communications is clarity and fact-based communications. Crisis Communications Food for Thought' Why would they need time? This is 2014. We want the answers NOW.

Social Media 248

Social Media Crisis Crisis Communications Media 248

Reputation Us

APRIL 7, 2025

Key Components of Crisis Management Training Risk Assessment and Prevention Training begins with identifying potential risks such as natural disasters, cyberattacks, or PR crises. Crisis Communication Effective communication is vital during crises. Prevention strategies are then developed to minimize these risks.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Melissa Agnes

MARCH 7, 2016

And yet, as important as your internal stakeholders are, internal crisis communications can be one of the easiest things to overlook in the hustle and bustle of real-time crisis management. In fact, it’s one of the most frequent mistakes that I see made, in my work as a crisis management consultant.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Melissa Agnes

JULY 17, 2014

Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. The irony is that I teach another course called Leveraging Social Media for Public Relations ! Eric Chandler’s top 3 despised buzzwords.

Social Media 252

Social Media Crisis Media Viral 252

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Lets start with what crisis communication is. What is crisis communication? Why is crisis communication important?

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Agility PR Solutions

JULY 6, 2023

In the past, dealing with a crisis meant strategically placing press releases, conducting damage control interviews, and hoping that traditional media would convey your message to the masses. It was like navigating a well-charted course where you had some control over the winds of public opinion.

Crisis Communications 78

Crisis Communications Social Media Crisis Reputation 78

Melissa Agnes

AUGUST 28, 2014

The topic of my course is social media for crisis and emergency management, which of course includes social media’s role in crisis preparedness and crisis prevention. Read: Emory’s Excellent Crisis Communication on Facebook.

Healthcare 238

Healthcare Social Media Media Case Study 238

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. Where’s your crisis PR readiness? All brands need to start here, of course. It’s impossible to buy that kind of coverage, of course.

Crisis 199

Crisis Twitter Course Viral 199

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Deirdre Breakenridge

APRIL 17, 2017

But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size.

Measurement 247

Measurement Communications Banking Crisis Communications 247

PRSay

MAY 16, 2018

With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. “Reputation management drives student interest in the course,” said Rennie, co-chair of the MBA Program. But content variety remains.”.

Communications 119

Communications Public Affairs Crisis Communications Reputation 119

Melissa Agnes

MARCH 19, 2015

Recommended read: Your Guide for Data Breach Crisis Communication. I recently wrote a thorough guide to get you started on developing a data breach crisis communication plan. The power of a proactive mindset in your crisis management strategy. Being proactive and minimizing the risk of a data breach hack.

Crisis 157

Crisis Data Strategy Banking 157

Cision

MARCH 25, 2016

Those that do, however, can determine if a crisis is worth responding and how to react. Here are the two most important questions to ask your crisis communication team during a real-time crisis: 1. Want real-time crisis communication tactics? What is the impact? Get our free white paper today!

Brand 120

Brand Branding Crisis Communications Crisis 120

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. Be credible” is the public health crisis communicator’s mantra. “Be first.

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. As the situation changes, change your course. How to leverage data during a crisis and which tools can help.

Crisis 186

Crisis How To Brand Branding 186

PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Working through a PR crisis. “The Year in Crisis PR.”

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars. Crimson Tide (1995) — Crisis Planning. When it’s a crisis communications nightmare about the highest of high stakes: nuclear war.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

Doctor Spin

FEBRUARY 4, 2025

Crisis communications. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations. Spin Academy | Online PR Courses Free introduction PR course. Reputation engineering. Learn more: Perception Management THANKS FOR READING.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. The call for speakers is already closed. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

PRSay

OCTOBER 4, 2017

To be eligible for the Certificate in Principles of Public Relations, undergraduate students must be within six months of graduation (either before or after), have majored in public relations or a related field, and have completed an on-campus study course or the Certificate Online Study Course. DrewPiers.

Public Affairs 133

Public Affairs Publicity Study Crisis Communications 133

PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 121

Communications Case Study Training Reputation 121

Melissa Agnes

MARCH 18, 2014

As they tried to understand why someone with more than 200 souls on board would fly this plane hundreds of miles off course – an unthinkable crisis for any organization – their communication with the families and with the world was swift and transparent.

Airlines 256

Airlines Crisis Privacy Case Study 256

Deirdre Breakenridge

OCTOBER 20, 2015

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer? To think without learning, one will be imperiled.” – Confucius.

Education 150

Education Course Training Social Media 150

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. PR pros often review and edit when appropriate. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash.

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. Food and Beverage Industry: Managing Product-Related Crises Food and beverage companies must address safety concerns while maintaining brand trust. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

Presspage

DECEMBER 20, 2024

Then, if you find a challenge worth addressing, you can evaluate the risks and opportunities and decide on the best course of action. However, their communication processes are not inherently the same. For issues, you have time to think through your reaction, whereas crisis communication requires on-the-spot decision-making.

Reputation 78

Reputation Crisis Trends Customer Service 78

Deirdre Breakenridge

SEPTEMBER 6, 2016

These can be applied and integrated not just in social media classes, but introduction courses, writing, management, and even campaign courses. She is actively involved in research in public relations, reputation management, social media and crisis communications. Rubrics and feedback forms.

Social Media 150

Social Media Exercises Media Resources 150

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

DECEMBER 23, 2014

I read it of course and as it turns out it’s a blatant sales pitch for his two companies in portfolio: You probably know that I don’t make stock recommendations. PR crisis communications leadership PR strategy warren buffett' Buffett” in the top left corner.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121