PRSay

NOVEMBER 2, 2017

Ongoing research on the student experience with the PRSA MBA/Business School Program course shows that the skills learned and the cases studied have had a positive impact; students report that they are applying the lessons in the workplace. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 121

Communications Case Study Training Reputation 121

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

SEPTEMBER 28, 2016

But before I made that transition, I took some public relations courses at a nearby university. My PRSA Chapter offers an eight-week intensive APR prep course, and within two weeks I could feel the old wheels spinning again. My career began in television news as a reporter and producer. Hey, I remember this!” I recall saying.

Television 60

Television Media Training Crisis Communications Course 60

Stuart Bruce

MARCH 3, 2015

The results reflect my own anecdotal experience as my most popular PR training course is ‘modernised PR’ which teaches digital communications and social media specifically for public relations (most courses focus on just marketing communications or digital marketing).

Measurement 60

Measurement Communications Crisis Management Training 60

PR in High Definition

FEBRUARY 22, 2017

Many – in an effort to escape the event horizon of the ever-shrinking media landscape – have moved away from earned channels entirely, to focus purely on consultancy services and the aforementioned owned and shared channels. In time, I hope that it becomes part and parcel of what we do as a matter of course, much like social media has.

SEO 76

SEO Engineering Google Content Marketing 76

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PR in High Definition

FEBRUARY 22, 2017

Many – in an effort to escape the event horizon of the ever-shrinking media landscape – have moved away from earned channels entirely, to focus purely on consultancy services and the aforementioned owned and shared channels. In time, I hope that it becomes part and parcel of what we do as a matter of course, much like social media has.

SEO 66

SEO Engineering Google Content Marketing 66

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Get media training before you go live on radio or video. Amy Hesser , CEO Hesser Communications Group. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine.

Pitching 52

Pitching Radio Training Media Training 52

Mindful Marketing

FEBRUARY 15, 2017

Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

JULY 26, 2017

She is also a colonel in the Air Force Reserve serving as a public affairs officer at the Pentagon, and owner of AK & Associates, a Milwaukee-based consulting firm that specializes in media training and crisis communication. Consider the online course and leverage all of its features.

Study 128

Study Public Affairs Software Nonprofit 128