Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

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Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Of course not. WTF, how do you come up with that? Someone please back me up or prove me wrong. Either way I’m happy.

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Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Of course, this is an April Fool’s joke.

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Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

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Shift Communications

APRIL 2, 2015

But as someone who has been in your shoes, here are a few of the initial things I think you should have in your tool belt: Google Analytics knowledge – Google offers training courses that will teach you the ins and outs of the platform. They’re excellent and don’t require a ton of time. Senior Marketing Analyst.

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Shift Communications

AUGUST 2, 2017

Of course, with any well-known personality, there are variables you can’t anticipate. I recommend investigating several “tiers” of partners – those who are not as popular or timely will be more affordable to engage, as personalities who are currently on a hit show or selling millions of records will be pricey. Julie Staadecker.

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Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc.

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Shift Communications

JULY 28, 2017

Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. Shark, a press release may not be the best course of action. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W.

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Shift Communications

MAY 3, 2016

Creating training courses and setting aside time is great, but you also need to create ways to distill and provide context both the news and on why it matters. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Share the Knowledge.

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Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure.

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Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure.

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Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. With plenty of free analytics tools available, there are many of options for interpreting this data. Of course you do! ALMOST Free Exposure.

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Small Business Social Media Media Analytics 60

Buzzstream

MARCH 5, 2025

You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. I’ve seen that happen for us at BuzzStream, and that’s why I’m leaning into that as much data as possible. core offerings are, which of course do to a great extent anyway.

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Shift Communications

OCTOBER 7, 2015

Of course you have. Have you ever had an opinion? As marketers, we reply on people having opinions to do our jobs. Have you ever heard the same story from five different people, leaving you not knowing which version was correct? This phenomenon is called Post hoc ergo propter hoc (Latin: “after this, therefore because of this”).

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Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators?

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Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. What tools does a citizen analyst use? Why does the Citizen Analyst matter to marketers and communicators?

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

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Shift Communications

JUNE 22, 2015

Test, of course! Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. What would you do with this information? The first logical test would be to see if distribution matters more than content.

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Shift Communications

MARCH 8, 2016

One of the most valuable lessons I’ve learned over the course of my 17 year professional career – and worked to impart on those I have mentored – is that thinking critically and creatively, showing genuine curiosity, and prioritizing relationship building are THE most important skills to develop as a PR professional.

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ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

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Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

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Shift Communications

JULY 26, 2017

to use it to his advantage, he needs an impactful and concise message, supporting social media intelligence and of course, access to the necessary social media accounts. The immediacy and expansive reach of social media makes it a powerful tool for any crisis situation. In order for G.W.

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Shift Communications

JULY 24, 2017

s team should arm themselves with the proper media monitoring tools to help cull coverage and track the conversation, enabling the execution team to react to course changes in real-time. Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. his brand and his community well before a crisis hits.

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