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I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.
Of course, there are all sorts of email lists, some more advertorial than others. In this post, I’ll share the best PR newsletters and tell you exactly why I think they’ve earned the right to interrupt my inbox. Finding great digitalPR examples , campaigns and resources takes a lot of work and time. Why Subscribe?
I met Digitaloft’s founder, James Brockbank, at their DigitalPR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digitalPR and content strategy without it feeling forced. We are, mate.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. Content led, you know, digitalPR. I want to get into this.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
In this episode, I spoke with Hana Montgomery , the founder and managing director of the digitalPR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digitalPR campaigns and earning links internationally. Is it changing digitalPR? What, how is it affecting us?
Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. It should, of course, be bold type and the font should be larger than the body text.
The risks and rewards of cause-based PR Of course, supporting a cause isnt just about adding a logo or using the right buzzwords. Most recently, this unwavering dedication to activism saw the brand go viral on TikTok. For brands, this presents both a challenge and an opportunity. Get it wrong, and you risk public backlash.
And of course these are my made up figures here, so don’t quote me on this, right? And of course correlations, not causation, but I would say that’s a pretty good factor as far as overall site authority being a significant variable. Like it’s significant. I know someone’s going oh, he said 25%. That’s all.
And so of course you want to be internally linking to pages you care about on your site, and I think that sends an important signal to Google that this page is important and matters and it should rank. What should digitalPRs know about internal linking? Yeah I do think digitalPR is is a great link building strategy.
Fortunately, emotions can be widely used in your digitalPR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digitalPR. However, not all of them may be the key to boost your digitalPR. Conclusion.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. Ruth Barrett , Head of Content and DigitalPR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Of course, sometimes there will be further follow-ups from the journalist for raw data or tailored quotes.
That DigitalPR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. But of course, that’s not always the case. Of course not, because this is not the only way we come up with ideas.
Both have agency and in-house experience and work as freelance digitalPRs. However, they join forces for their very successful PR podcast, We Earn Media. Britt also runs the DigitalPR Explained podcast. Britt and Jaclyn provided invaluable tactical advice and inside feedback that every digitalPR should know.
However, going viral is still just as possible for anyone. This iterative process means that single pieces of content worthy of going viral will go viral, a) even if it takes a longer time, and b) regardless of the content creators number of followers. Need PR help? How does this work? Hire me here.
However, going viral is still just as possible for anyone. This iterative process means that single pieces of content worthy of going viral will go viral, a) even if it takes a longer time, and b) regardless of the content creators number of followers. Need PR help? How does this work? Hire me here.
Viral content is the key to success. While viral content can boost visibility, its not a sustainable or predictable strategy. Learn more: Social Media Myths in PR THANKS FOR READING. Need PR help? Spin Academy | Online PRCourses Free social media PRcourse. Doctor Spin | The PR Blog.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah. What would you say?
Vince: Yeah, so you all may know Thea from the PR Insider newsletter Which is a great resource for anyone in the PR space. I highly recommend checking it out and subscribing I’ll put a link in the show notes The you have been around in the digitalPR space for a bit here. Can you tell us about going viral?
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