Axia PR

JANUARY 24, 2020

The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. On the other hand, if you keep your purpose at the forefront of everything you do, you’ll have dedicated employees serving a single purpose with customers that keep coming back.

Course 115

Course Software Education Employee 115

Sword and the Script

SEPTEMBER 3, 2024

Of course, choosing the right influencer is a prerequisite. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. You’ve got to make sure they actually have reach and credibility with the audience you want to influence.

Social Media 165

Social Media Study B2B Media 165

Agility PR Solutions

JULY 31, 2023

The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy.

Leadership 147

Leadership Employee Company Internal 147

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. The courses also help nurture leads gradually (and improve customer retention).

Course 113

Course SMB B2B Analytics 113

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

Agility PR Solutions

DECEMBER 5, 2023

Of course, having an official brand account across multiple platforms is one way to handle this—but don’t […] The post 5 steps for conducting effective social media training for employees appeared first on Agility PR Solutions. With an estimated 4.9

Media Training 105

Media Training Training Social Media Employee 105

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

Two weeks later she wrote a letter to staff which was promptly leaked to the press, of course. After a second Ellen apology to staff during a tearful Zoom meeting, employees learned that three senior executives would be leaving the show. WarnerMedia opened an investigation into the charges. In it she seemed to duck blame.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

Melissa Agnes

MAY 22, 2014

Of course this response flow chart is only one piece of the puzzle. Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics' Create appropriate messaging for responding to issues. It’s only one piece of the puzzle. Learn more here.

Crisis Management 273

Crisis Management Infographics Crisis Guidelines 273

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. That describes the present time, of course. A true visionary follows his own path.

Leadership 398

Leadership B2B Community Viral 398

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Of course you do.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management? What can be done to help stop minor problems from building up and negatively impacting brand reputation?

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Of course, speed and relevance are all-important in social media, but staff experience counts, too. Be thoughtful about sensitive issues.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Any business can ensure that its pieces are seen by those who matter most: clients, prospects, referral sources, alumni, colleagues, internal staff, and, of course, the media outlets that influence different segments. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Deirdre Breakenridge

AUGUST 20, 2014

In many cases, you’ll need to make decisions with lightning speed; ones that will affect a business and its employees, customers, partners, suppliers, etc. Whether you are male or female in business there is, of course, a time and a place for accountability and a sincere apology may be necessary.

How To 359

How To Conference Employee Course 359

5W PR

MARCH 13, 2025

Pepsi’s 2017 Kendall Jenner advertisement controversy shows how quick course correction can minimize damage. Food and Beverage Industry: Managing Product-Related Crises Food and beverage companies must address safety concerns while maintaining brand trust. ” Chipotle’s 2015 E. coli outbreak response offers different lessons.

Crisis 78

Crisis Examples Industry Crisis Management 78

PRSay

FEBRUARY 25, 2025

We have to stay the course. So I tell [colleagues]: Educate yourself, talk to your Black employees, take courses, read. Black excellence is understanding our value, being proud of who we are and bringing that to the table. We have the power to transform and even save lives through DEI initiatives and campaigns and strategies.

Communications 95

Communications Course Storytelling Journalism 95

ImPRessions - Crenshaw Communications

MARCH 8, 2023

The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. Don’t bury the lead In direct communication with impacted employees, let them know what kind of severance and support they can expect. Don’t torture them with extraneous details.

Employee 182

Employee Viral Twitter Corporate 182

ImPRessions - Crenshaw Communications

MARCH 13, 2018

You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. Over 80% of companies now have an employee social media policy.

Trends 199

Trends Corporate Employee Reputation 199

PRSay

JUNE 15, 2021

Well, COVID-19 of course. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

MAY 15, 2019

Of course, an executive’s framing of a situation is naturally colored by his own interests, and those of the organization. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment. A top PR program should improve relationships with key audiences, but not by merely broadcasting through media. It can and should work in both directions.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Nerves are frayed. Anger and incivility are rampant.

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

AUGUST 29, 2017

In fact, one study found that 29 percent of employees could find no clear relation between their role and the overarching company strategy. Similar to how a conductor’s sweeping arm motions guide an orchestra, use your words and actions to influence your employees. However, be sure to keep your tool kit lean and mean.

Marketing 190

Marketing Employee Tools Resources 190

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Anonymity helps, of course.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. It was a nightmare of employee churn. It isn’t a PR learning, of course, but a market and business fundamental. They burned through lavish funding at a frightening rate with their eyes on an IPO. Chances are you can’t pick the winners.

Agency 220

Agency Retail Reputation Course 220

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. If not, then a generalist approach is a good way to go.”. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. The unprepared spokesperson.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JULY 15, 2020

Office employees have been thrust into remote work, and many are using personal devices for business communications. Weekly posts about issues, and insights relevant to clients, customers, prospective employees, and peers is the single most powerful way to build a reputation in sync with business or professional goals.

Reputation 221

Reputation How To SEO Guidelines 221

Presspage

DECEMBER 20, 2024

Then, if you find a challenge worth addressing, you can evaluate the risks and opportunities and decide on the best course of action. Employee dissatisfaction: You learn that employees are dissatisfied with your company policies or working conditions. Top tip: Stay plugged into industry news and resources relevant to your field.

Reputation 78

Reputation Crisis Trends Customer Service 78

ReimaginePR

APRIL 14, 2020

Of course , it can easy and you constantly learn how to find an essential report or financial report, although the VDR not only saves money, nonetheless also pursuit of necessary fragmented phrases several times. That noises very hassle-free, and take a look at learn more about a number of the advantages of these kinds of platforms?

Data 177

Data Newspapers Employee Software 177