ImPRessions - Crenshaw Communications

MARCH 19, 2019

For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Sword and the Script

AUGUST 13, 2024

It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing.

Creativity 103

Creativity B2B Examples Marketing 103

Deirdre Breakenridge

AUGUST 26, 2014

There are multinational global firms with thousands of employees and seemingly countless clients, as well as small agencies with just a handful of team members, and many sizes in between, not to mention choosing between the big city and small towns. And don’t neglect the old fashioned “information interview.” Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Communications Conversations

SEPTEMBER 14, 2022

Of course, not all brands are failing in this area. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Beauty brand Glossier’s entire Instagram feed is almost made of entirely UGC.

Brand 215

Brand Branding Instagram Video 215

Melissa Agnes

MARCH 7, 2016

Depending on your organization, your internal stakeholders can be anyone from your employees, to your volunteers, candidates, and so on. It’s also one of the top concerns that I hear over and over again when I sit down with a new client and interview their heads of departments. For employee morale.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. It was a nightmare of employee churn. My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. Chances are you can’t pick the winners.

Agency 220

Agency Retail Reputation Course 220

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Apology accepted? Not accepted.

Interviews 170

Interviews Media Training Training Video 170

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Of course this kind of trust doesn’t happen overnight.

Publicity 256

Publicity Brand Branding Storytelling 256

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Explain the company and business objectives Full-time employees have a tendency to take company messaging for granted. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Employee Policies 156

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. Resource Alert Enrol in our media inquiries email course to learn how to stay on top of your inbox efficiently and collaboratively. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. Here are some of the most powerful.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

SEPTEMBER 26, 2016

We were able to identify 6 management oriented roles associated with social media (social listening and analytics, online media relations, policy maker, employee recruiter, internal social media manager, and policing) and the specific duties those roles involve. What are some of the interesting findings from your study? – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Reputation Us

JUNE 14, 2021

While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Our employees and community members are invested in these causes.

Reputation 148

Reputation Financial Community Employee 148

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Scott is also an employee at Life Time Savage now.

Radio 167

Radio Journalism Interviews Energy 167

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? And, of course, Weber Shandwick that is everywhere!””. Her agency clients have included Virgin Atlantic, Peapod, Gerber, Nintendo and, of course, Hasbro – which was her first agency client. What’s the biggest mistake clients make with their PR agencies?

Agency 97

Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

MaccaPR

JUNE 12, 2024

What steps should you take immediately to entice potential employees and retain your current employees —especially during a time when competitors are wooing them with the bait of ever-soaring benefits and salaries? So what changed in the minds of candidates and employees? It’s not enough to pay employees well anymore.

Interviews 62

Interviews Brand Branding Employee 62

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. A scientific brand can go behind the scenes to reveal its R&D expertise, or profile individual employees who help make a difference. Opinion content can convey brand and corporate values.

Reputation 156

Reputation Brand Branding Media 156

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible. It's not easy, of course, but nothing is easy nowadays. Yes, of course.

Groups 105

Groups Communications System Employee 105

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Use advanced tools All of the above works, of course. It may also include your employees. Use employee advocacy and boost engagement on content they publish. Make them feel appreciated.

Measurement 104

Measurement Tools Brand Branding 104

The Proactive Report

OCTOBER 30, 2023

The more you know about your customers, clients, employees, and competitors, the better your planning will be. In the past it has taken hours of grinding hard work, combing through surveys, interviews, research, and news material to come up with a guesstimate of what this audience cares about. Now is the time for intelligent promotion.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? Though not all employee partings are positive, for the most part it pays to stay on good terms with employees who’ve left the fold. Make new friends, but keep the old.

Employee 120

Employee Print Meeting Financial 120

Shift Communications

SEPTEMBER 23, 2016

Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’ First, if you come to an agency in an entry-level position, you of course are going to have a lot of questions. Emily Mong.

Interviews 60

Interviews Resources Writing Course 60

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

All good PR people have relationships at key media outlets, of course. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees. Or invest in a paywalled analyst report for trend statistics to enliven an evergreen pitch.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 181

Facebook Community Advertising Advertising 181

PR Fuel

FEBRUARY 25, 2022

Give Reporters A Chance To Interview Leaders. And for that, they offered what the press always wants — an interview. The subject led with an invitation for reporters to interview the CEO of the company. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have.

Product Launch 106

Product Launch Travel Interviews Writing 106

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Full-time employees have a tendency to take brand messaging for granted. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Are there any words or phrases that employees can’t use?

Company 111

Company Pitching System Interviews 111

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. Federico’s Pizza Takes Out Loan to Pay Employees. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 111

Media Analytics Healthcare Crisis 111

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Relevant industry media, of course, should be pitched and local media are another option. Exclusive or embargo? All should be touted.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Of course, we bone up on what journalists cover by following them on Twitter and reading their stories. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. We will double down on top talent.

B2C 120

B2C Measurement Video B2B 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170