ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. Direct marketing to customers and employees through timely emails is also useful. Here are five of the most common.

Leadership 353

Leadership Insurance Insurance B2B 353

Reputation Us

APRIL 7, 2025

How to get employees to clearly communicate and make significant decisions during a crisis. Ensuring Employee Safety Training ensures the well-being of employees during emergencies. Good Morale Employees can feel confident when they know that a planned course of action is in place.

Crisis Management 78

Crisis Management Training Crisis Reputation 78

Sword and the Script

SEPTEMBER 3, 2024

Of course, choosing the right influencer is a prerequisite. Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. You’ve got to make sure they actually have reach and credibility with the audience you want to influence.

Social Media 165

Social Media Study B2B Media 165

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

PRSay

DECEMBER 21, 2020

But it’s never too soon to develop leadership skills. And having followers is a hallmark of leadership. Many leadership experts believe that, rather than trying to motivate team members, we should inspire them to motivate themselves. To do this, be passionate about your organization’s vision, clients and employees.

Leadership 190

Leadership Conference Training Data 190

PRSay

JUNE 15, 2021

Well, COVID-19 of course. And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you.

Employee 202

Employee Community Leadership Enterprise 202

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 91

Employee Training Leadership Video 91

ImPRessions - Crenshaw Communications

MARCH 13, 2018

You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Corporate leadership recognizes the critical importance of getting everybody on the same page – no easy task in organizations with 20,000 employees. So you want to be a PR executive?

Trends 199

Trends Corporate Employee Analysis 199

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. What would a successful campaign look like? Nerves are frayed. Anger and incivility are rampant.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. It was a nightmare of employee churn. My friend Bob Pickard of Signal Leadership Communication underscores this in an interview about the booming cannabis market, which may be another analogy to the dot-com frenzy. Chances are you can’t pick the winners.

Agency 220

Agency Retail Reputation Course 220

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.

Crisis Management 176

Crisis Management Government Crisis How To 176

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Onclusive

JUNE 1, 2023

You can course correct your comms strategy when overall sentiment dips and immediate action is required. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception. Has that story had a negative impact on stakeholder sentiment and requires a response?

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MAY 22, 2017

A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Promoting leadership.

Branding 185

Branding Brand Marketing Wireless 185

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Opinionated, of course, strong when he needs to be, but still ‘nice’! Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

PRSay

FEBRUARY 25, 2025

We have to stay the course. So I tell [colleagues]: Educate yourself, talk to your Black employees, take courses, read. Black excellence is understanding our value, being proud of who we are and bringing that to the table. We have the power to transform and even save lives through DEI initiatives and campaigns and strategies.

Communications 97

Communications Course Storytelling Journalism 97

Deirdre Breakenridge

NOVEMBER 21, 2018

Ask yourself what is important to you and create goals within your role and share them with team leadership. Even if you perceive your work to be completely unrelated to your undergraduate course of study, there are always ways to make strategic connections, particularly to the field of communications.

Communications 171

Communications Nonprofit Training Study 171

Sword and the Script

JULY 13, 2021

Stacey Miller , Senior Director, Communications, Auto Care Association believes part of the problem stems from “leadership not fully understanding the workflow of comms and the time and effort behind campaigns.”. Business leaders who think great comms can solve poor leadership.”. 37% said cutting through the noise. The comms band aid.

Communications 182

Communications Survey Education Leadership 182

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. My problem, of course, is that solid business metrics for the PR function are notoriously slippery. For example, there are environmental issues, cybersecurity breaches, product recalls, employee misconduct and conflicts with various interest groups that can arise.

Banking 174

Banking Leadership Government Financial 174

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them.

International 114

International Internal Employee Leadership 114

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. He told legislators that his message to employees then was: “Lose money for the firm, and I will be understanding.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. It drives innovation, fosters collaboration, and inspires employees to achieve their best results. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 146

Company Employee Internal International 146

Cision

APRIL 6, 2016

Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. A compelling set of opinions or observations can make a brand memorable and relevant for nearly any audience – employees, prospects, VCs, and press. A client-agency mismatch.

Pitching 205

Pitching Agency Internal International 205

Deirdre Breakenridge

APRIL 10, 2017

Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? We often retain a writer or editor to moderate “thought leadership” panels of experts to explore a key issue relevant to a client’s business.

Employee 120

Employee Print Meeting Financial 120

Reputation Us

JUNE 14, 2021

While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! Our employees and community members are invested in these causes. Internally, aligning our organizational values through the employee journey is vital.

Reputation 148

Reputation Financial Community Employee 148

Barokas

MAY 17, 2017

This past year, Barokas PR implemented a professional development program to allow employees to allocate time towards personal growth. As part of my own path, I decided to take an online course about communicating effectively with empowerment. Throughout the course, I learned a lot of helpful communication skills.

Leadership 84

Leadership Employee Course Internal 84

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Take online courses. And finally, take care of yourself. Invest in professional development.

Sports 245

Sports Agency Creativity Industry 245

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 118

Company Employee Case Study Strategy 118

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy. Of course, any PR plan is dependent on budget, manpower – and time. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Communications Conversations

MAY 3, 2021

CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. ” That didn’t sit well with employees (or the internet, which unsurprisingly lit up Basecamp’s leadership team the last week). .” What will happen?

Marketing 88

Marketing Employee Leadership Local 88

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 19) Employees have huge impact on social sharing. B2B Lead Generation ). 3) Quality matters in content marketing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142