The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. ” Most significantly, he blames lower-level employees, saying they “misinterpreted” the company’s sales incentive policy. He has clearly benefited from excellent media training.

Interviews 170

Interviews Media Training Training Video 170

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

FEBRUARY 19, 2014

Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? But their rights are quite limited, and both employers and employees need to know where to draw the line to respect each other’s privacy rights to know certain things, and keep others private.

Social Media 102

Social Media Privacy Media Employee 102

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” What extraordinary customers (or employees, donors, patients) have you heard of recently?” Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? That typically bombs.

How To 141

How To Pitching Course Media Relations 141

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 88

Employee Real Estate Video International 88

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

All good PR people have relationships at key media outlets, of course. But sometimes we overlook freelancers and other “gig” contributors, whose numbers are increasing as traditional media outlets shrink. Conduct media training early. Collect and cultivate freelancers. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Communications Conversations

SEPTEMBER 10, 2020

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera.

Radio 167

Radio Journalism Interviews Energy 167

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

PRSay

JANUARY 9, 2024

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 103

Training Conference Meeting Technology 103

PR in High Definition

APRIL 25, 2018

So, with that in mind, how can companies start building (or re-building) their employer brand and, of course, how can marketing and PR help? For instance, Stylist magazine has a section called ‘ A day in the life’ , where the team profiles employees in various job roles, not just senior management. Shout about it. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

PRSay

MAY 23, 2022

Social media was particularly important since, of course, the lawyers weren’t allowed to talk to the jurors. What best practices can you share for counteracting misinformation or disinformation on social media? What best practices can you share for counteracting misinformation or disinformation on social media?

Ethics 110

Ethics Public Affairs Television Social Media 110

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. For example, the way you communicate with the media may (and should!) be very different from the tone of voice you use to address the families of your employees.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Doctor Spin

MARCH 23, 2023

But there’s a simple solution: By appointing fewer leaders and allowing good leaders to lead bigger groups, organisations can streamline decision-making processes, reduce bureaucracy, and promote the growth and development of their most effective employees. I’m talking, of course, about the seemingly ever-expanding sphere of middle managers.

Leadership 52

Leadership Training Employee Media Training 52

PRSay

JULY 17, 2018

You start to get these kinds of benefits: You suddenly have two dozen “reporters” sprinkled throughout the organization that are tipping you off to interesting customers, cool human interest angles and extraordinary employee achievement. Get more media pitching knowledge from Michael Smart here.

Media Relations 157

Media Relations Meeting Pitching Conference 157

Critical Mention

OCTOBER 24, 2019

It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program.

Blogging 68

Blogging Education Resources Creativity 68

PR in High Definition

SEPTEMBER 30, 2016

Added to the impact on your brand reputation, high levels of staff turnover can also be very costly to the business, with research by Oxford Economics showing that staff turnover costs the British economy at least £4.13bn every year, as new employees can take up to eight months to become their most productive.

Brand 48

Brand Branding How To Employee 48

Bad Pitch Blog

JUNE 9, 2010

A round of media training and/or general messaging can help with this. Oddly enough, I''ve also promoted an event with an Olympian as the media draw. The client was sponsoring the appearance, but it was the finale to a half-day event where the client''s employees had at risk kids shadow them. Beginning, Middle or End?

Case Study 52

Case Study Construction Interviews Training 52

Mindful Marketing

FEBRUARY 15, 2017

That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Reputation Us

SEPTEMBER 7, 2016

From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. If you’re being attacked on social media and you say nothing, then what positive messages are you getting out?

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Social media promotion and responses to negative comments online. Media training. Social media analysis and management – check out Sprout Social and Tweetdeck. Media monitoring – look at Google Analytics.

Publicity 48

Publicity Advertising Advertising Tools 48

Communications Conversations

NOVEMBER 11, 2022

We did a social media training together at Pinehurst–the birthplace of golf in the U.S. We played #2, one of the most famous golf courses in the country. Think about how teams search for new employees–what’s the first thing they do? The regular interaction built trust. Then, he hired me.

Meeting 68

Meeting Social Media LinkedIn Groups 68