ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Anonymity helps, of course.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Customers or potential employees are more likely to trust a brand featured in the media.

Reputation 156

Reputation Brand Branding Media 156

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! How do we take a stance?

Reputation 148

Reputation Financial Community Employee 148

ImPRessions - Crenshaw Communications

MARCH 6, 2017

And of course, Uber started the month in a storm of controversy after it was accused of crossing picket lines by drivers striking in protest of the president’s immigration order. And Uber’s not alone in grappling with the impact of information supplied by its own employees. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Of course, speed and relevance are all-important in social media, but staff experience counts, too. Be thoughtful about sensitive issues.

Construction 385

Construction Social Media Crisis Reputation 385

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

The good news is, it can be easier to grab attention for leading insights during a time of disruption, when specific audiences like customers or employees are hungry for new ideas or solutions to problems. That describes the present time, of course. They’re specialists. A true visionary follows his own path.

Leadership 398

Leadership B2B Community Viral 398

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Op-ed pieces and bylined articles are a staple in politics, but they’re equally effective for entrepreneurs and business leaders who want to communicate their ideas and build a reputation for bold thinking. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known. Reputation management as the #1 perceived role of corporate communication.” .

Trends 199

Trends Corporate Employee Analysis 199

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It can and should work in both directions.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation.

Banking 257

Banking Facebook Reputation Crisis 257

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Then, if you find a challenge worth addressing, you can evaluate the risks and opportunities and decide on the best course of action. Top tip: Stay plugged into industry news and resources relevant to your field.

Reputation 78

Reputation Crisis Trends Customer Service 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Most importantly, stay the course. Panelists point out the power of employees as storytellers, and the impact their experience can have on corporate and brand reputation. Finally, tap allies and advocates.

Trends 203

Trends How To Ethics Reputation 203

Melissa Agnes

FEBRUARY 2, 2016

How do these experiences impact your organization’s reputation and, more importantly, how can you ensure to minimize their occurrences in the first place, especially when you may not even know of their existence? The consequences of your employees’ actions. I need to make sure that my computer is not damaged!”

Corporate 167

Corporate Airlines Employee Training 167

PRSay

NOVEMBER 10, 2022

Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which communications assets can we use to make our kindness campaign a success?

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

Part of the winning formula, of course, was a splashy PR campaign. It was a nightmare of employee churn. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills. It isn’t a PR learning, of course, but a market and business fundamental. It’s real.

Agency 220

Agency Retail Reputation Course 220

Cision

MAY 31, 2017

The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Boast a Star Reputation, Not a Marred One. A World Economic Forum study shows that more than 25 percent of a company’s market value is tied to its reputation.

Consumer 243

Consumer Brand Branding How To 243

Melissa Agnes

JUNE 17, 2014

But neither are their executives, who are just as vulnerable to online reputation attacks. Business leaders – especially those very visible in the public and online – are easy targets for disgruntled customers, former employees and ex-business partners, among others, whether on Facebook, Twitter, other popular websites or blogs.

Wikipedia 210

Wikipedia Reputation Report Google 210

PRSay

JUNE 23, 2021

Identify and engage a team with the skills and experience needed to simultaneously defend your company’s systems, reputation, customer relationships, and legal and financial interests. Everything that a company says and does in the course of responding to an attack requires extra scrutiny for potential landmines. Enlist employees.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? When it comes to reputation, you’d think professional communicators would pay attention to red flags, but it’s not always the case. Here are some of the most likely mistakes. Fuzzy goals. There’s no story.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Reputation management is crucial.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation.

Brand 185

Brand Branding Marketing Wireless 185

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics International Internal Journalism 177

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Director of Communications, Enterprise Real Estate Company (>1000 employees). Of course, tying PR results to site traffic and actions taken is a huge bonus that helps me report true ROI.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Remote PR Jobs

NOVEMBER 8, 2022

Building a Positive Reputation - leads to getting prospective customers on the phone: It is important to generate favorable 3rd party validation for your company. Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry.

Case Study 171

Case Study Engineering SEO Reputation 171

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. Let’s talk. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

APRIL 14, 2020

And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. How thought leadership impacts sales If the effects of thought leadership on trust and reputation are interesting, then sales statistics are even more impressive. Relationships?

Leadership 206

Leadership B2B Marketing Study 206

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

Reputation 75

Reputation Employee Leadership Product Launch 75