Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. You can course correct your comms strategy when overall sentiment dips and immediate action is required.

Strategy 370

Strategy Communications Reputation Measurement 370

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.

Digital PR 62

Digital PR Internal International Data 62

Deirdre Breakenridge

MARCH 20, 2017

It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone. We live in very exciting times. How can you do that?

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The call for speakers is already closed.

Conference 210

Conference Content Marketing Marketing Education 210

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks.

Marketing 195

Marketing How To Measurement Advertising 195

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. What’s measurable? The project. write their own blog post to promote IWD 2012. Here is where it wasn’t easy to begin with.

Case Study 105

Case Study International Internal Study 105

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

PR in High Definition

OCTOBER 25, 2024

But, of course, it has to be real—if employee advocacy feels forced, it won’t just flop, it’ll backfire. Step 3: Measure, Tweak, Repeat Starting small also makes it easier to track success. By measuring early on, you can set a solid baseline and refine your strategy as you grow. Focus on quality, not quantity. What’s working?

Employee 62

Employee Strategy Measurement Energy 62

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Measure performance daily. Of course, every. If news items aren’t planned carefully, the company’s announcements may not get the attention they deserve.

How To 259

How To Social Media Product Launch Construction 259

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Business Wire

MAY 11, 2017

The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years. When it comes to internal PR staffing, 79% said that their numbers would stay the same in the next year with 13% saying they would moderately increase.

Study 218

Study Marketing Journalism Advertising 218

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. An earned media placement is only as good as the people who see it, of course.

Measurement 182

Measurement Advertising Advertising Agency 182

ImPRessions - Crenshaw Communications

NOVEMBER 16, 2023

This is an internal question that’s deceptively difficult for some companies. What’s your baseline for measuring success? There are no right or wrong answers to this question, of course. Whatever the case, no business should invest in a PR agency relationship without asking themselves – and the agency – some key questions.

Agency 234

Agency Energy Resources International 234

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Corporate 195

Corporate Reputation Brand Branding 195

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. All brands need to start here, of course. It’s impossible to buy that kind of coverage, of course. What’s a brand to do? Read on for the breakdown.

Crisis 199

Crisis Twitter Course Viral 199

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Onclusive

JUNE 29, 2018

As the situation changes, change your course. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation. Keep your focus on the future. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Stuart Bruce

NOVEMBER 1, 2017

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’.

Measurement 68

Measurement Publicity Case Study Government 68

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. Internally, data can inform our PR strategy and make our branded content better and more engaging. Internally, data can inform our PR strategy and make our branded content better and more engaging. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. Internal office emails will be shared, deleted posts can be screenshot and saved, and you may not always be muted on that Zoom when you think you are. Know SEO basics. True enough. Renew relationships.

Reputation 221

Reputation How To SEO Guidelines 221

Maxim Behar

JANUARY 20, 2025

Maxim: A government was successfully appointed, of course, chosen by the parliament, assembled from several political forces. And every minister, including the Prime Minister, of course, will have many contradictory opinions. Host: A government has been successfully elected. Will it be able to get any work done?

Government 64

Government Communications Policies Strategy 64

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations.

Measurement 60

Measurement How To Financial Reputation 60

Presspage

DECEMBER 20, 2024

By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization. Then, if you find a challenge worth addressing, you can evaluate the risks and opportunities and decide on the best course of action.

Reputation 78

Reputation Crisis Trends Customer Service 78

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Buzzstream

NOVEMBER 6, 2024

link] Positional : A tool that offers features for optimizing internal linking structures for SEO (and much more). link] Cyrus Shepard’s Internal Linking Study : An in-depth analysis of internal linking strategies and their impact on SEO. You might even argue primary value, um, if it’s done well. Vince: Yeah.

Digital PR 83

Digital PR SEO Data Report 83

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 156

Employee Crisis Reputation Creativity 156

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Be an internal champion. Public relations has made huge strides in measuring and elevating the impact of the communications investment, but it remains poorly understood in certain companies and sectors.

Agency 223

Agency How To Construction Advertising 223