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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

According to a research study conducted by the Media Insight Project, started by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, up to 65 percent of Hispanics own smartphones and of this 65 percent, 78 percent access news through their mobile phones. About Priyanka Ninan.

Community 225
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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Conduct surveys and focus groups Internal comms people or corporate & public affairs teams may want to conduct surveys and focus groups internally (or externally) to gather qualitative feedback on a CEO’s brand reputation. PR teams can monitor relevant hashtags to gain insights into industry trends.

Corporate 195
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Accreditation Goes Virtual

PRSay

With 14 years of experience in public information, the former journalist and mother of three boys sent in her application last August. Lester spent months studying for the exam, participating in the online prep course and listening to the audiobook “Fundamentals of Public Relations.”. Her goal was to take the test in June 2020.

Study 158
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. As with civilian PR, social media has assumed a dominant role in military public affairs. The research sought feedback on which elements of the course should be retained.

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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. This is the normal course of events when the presidency changes parties, and all of us White House staffers knew it was coming, but it was still a shock.

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Seriality (Context Matters)

Doctor Spin

Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Learn more: The Publics in Public Relations THANKS FOR READING. Seriality and organisational behavior. Need PR help?

Groups 52
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PR and Change… On the Edge of Tomorrow

Waxing UnLyrical

For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. I was cutting my teeth as a Public Affairs Intern for the U.S. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.