ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. You can gain buy-in from decision-makers and ensure quick course corrections for any mistakes by building checkpoints and milestones into the plan. Build in checkpoints.

Writing 130

Writing Comparison Product Launch Leadership 130

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 24, 2020

Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Maxim Behar

MAY 13, 2024

Of course, there's also insufficient educational and practical preparation of journalists. for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." These are the topics that people have pointed out themselves.

Social Media 64

Social Media Newspapers Television Radio 64

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. EOD means “end of day,” and of course EOW means “end of week.” I’ve been able to use my content skills for press releases and bylined article drafts.

Journalism 344

Journalism Internal International Pitching 344

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

How To 88

How To Internal International Trends 88

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 88

Public Affairs Communications Radio Television 88

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. What it takes to win depends on the requirements of the specific award, plus relevance to the award’s audience.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Of course, it stemmed from an error I made as a fresh faced intern. During client and internal meetings, conversations may go off on tangents but there may be great points said that can be used to create a proactive pitch angle or a starting point for a thought-leadership piece. Chris Harihar , Partner .

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. But avoid rambling about topics that haven’t been approved or discussed internally.

Interviews 322

Interviews Media Media Training Meeting 322

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Six marketing lessons for International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Big day tomorrow: International Women’s Day. So of course, this post is by women, about women, and for women everywhere. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Six marketing lessons for International Women’s Day.

Internal 40

Internal International Case Study Banking 40

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. It can be a lot of back and forths of internal conversations evaluating candidates. Or even frustrating. The interview process can be long and tedious.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

How To 241

How To Advertising Advertising Data 241

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. Who is the Modern Communicator? All great questions.

Reputation 218

Reputation Skype Industry Conference 218

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Internal comms. Layoffs at internal comms platform. How does PR’s use of gAI compare to marketing?

Survey 155

Survey Software B2B Pitching 155

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 272

Corporate Reputation Policies Employee 272

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. See it here.”.

Software 85

Software Pitching Internal International 85

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

5W PR

MAY 31, 2023

That includes strong communication, writing, and interpersonal skills. To develop these skills, people can take courses in public relations, communications, marketing, or business. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work.

Publicity 88

Publicity How To Social Media Trends 88

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. The second approach is much more productive, of course, and it also takes courage.

Leadership 179

Leadership Financial Employee Google 179

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. Or, of course, any combination of the above. The project. And then we pitched. Do not send blanket pitches. Do not send press releases.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 138

Leadership B2B Study Survey 138

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Remote PR Jobs

JANUARY 31, 2022

That’s why they’re discerning about what types of articles they write and the sources they choose. They need to make sure that the topic is of interest to their audience because that means more page views, and of course, more page views mean more advertising dollars. Write them down. Ask your peers for feedback.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

PRSay

DECEMBER 20, 2018

Like, instead of “leading provider of MRI machines …,” write, “We sell more MRI machines than any other company.”. Or, instead of “world renowned textiles,” write, “Our website visitors come from 149 countries.”. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Marketing 123

Marketing Pitching Media Relations Writing 123

PRSay

JULY 27, 2020

Employees have never liked corporate-speak, of course. Here are some tips for doing just that: • Write for the reader. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. So you load up the piece with arcane details. How did we do?

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, the band wants the article to portray them as musical geniuses – great PR!

Tools 170

Tools Government Crisis Public Affairs 170

Beyond PR

MAY 10, 2016

From “What am I writing about again?” there are several questions that can go through the head of a PR or marketing pro tasked with writing and editing press releases. Each brand has multiple external audiences—such as investors, news media, influencers, customers and prospects—to consider when writing a press release.

Writing 40

Writing Local Exercises Internal 40

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. And, of course, we think small or midsize agencies represent the most promising career path to start. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

The Hoffman Agency

NOVEMBER 1, 2023

While I did many scary things for the first time, such as writing briefing sheets and developing end-of-month reports, I always had teammates who believed in me and offered me hands-on guidance. On the flip side, my team was always there to help me correct course when I made mistakes.

Internal 45

Internal International Agency Course 45