Communications Conversations

APRIL 19, 2022

In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. It’s the Social Media Intern. Of course, the marketing community was all over this. Not surprisingly, few have to do with the intern topic. Hey everyone. First–it was funny.

Internal 122

Internal International Social Media Twitter 122

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. Of course it’s not new, but all evidence points to continued pressure on brands to align their marketing and communications with corporate values even beyond diversity, equity and inclusion.

Trends 407

Trends Communications Employee Corporate 407

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. Understanding diverse environments internally and externally. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences.

Big Data 250

Big Data Data Education International 250

Deirdre Breakenridge

MARCH 20, 2017

Like it or not, social media gave us a fantastic gift: The gift of professional development at our fingertips. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. Want to learn about social media? We live in very exciting times.

Community 244

Community Social Media Course Measurement 244

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Melissa Agnes

AUGUST 31, 2014

As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and issues that she shares with us in this episode, discussing how she approached the situations and what lessons she learned from them. How to monitor your online reputation. Enjoy the listen!

Reputation 216

Reputation Crisis Twitter Internal 216

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. .

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

5W PR

APRIL 10, 2025

The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. Public relations teams play a critical role in communicating these compliance obligations both internally and externally. According to the U.S.

Technology 78

Technology Communications Training Education 78

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. and a graduate level social media class. With a new year, this means new updates of course to follow and showcase for the classes. Amazing class clients.

Social Media 98

Social Media Media Course Small Business 98

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Any business can ensure that its pieces are seen by those who matter most: clients, prospects, referral sources, alumni, colleagues, internal staff, and, of course, the media outlets that influence different segments. Direct marketing to customers and employees through timely emails is also useful.

Leadership 353

Leadership Insurance Insurance B2B 353

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis Twitter 100

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Deirdre Breakenridge

JULY 24, 2018

In 2014, Richard Bistrong , a former international sales executive, contacted me after he was released from prison. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. I’ll share a little story with you.

Reputation 218

Reputation Skype Industry Conference 218

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Of course this kind of trust doesn’t happen overnight. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Branding Brand Storytelling 256

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Are you a strong writer, social media whiz or maybe have a special touch when it comes to media relations? Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

Onclusive

NOVEMBER 29, 2017

Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. The call for speakers is already closed.

Conference 210

Conference Content Marketing Marketing Education 210

Melissa Agnes

AUGUST 5, 2014

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company.

Marketing 228

Marketing Case Study Airlines Course 228

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. You must assess a situation quickly and determine a course of action quickly, often ahead of all the facts being known.

Trends 199

Trends Corporate Employee Analysis 199

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

DECEMBER 4, 2018

Social media tools are the perfect avenues to share stories to get instant feedback and promote agency and self-expression among young people. Of course, you don’t have to include a call-to-action or the 5W’s in every Instagram caption. Rana Shenawi is a graduate student at American University’s School of International Service.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Cision

AUGUST 10, 2017

I always try to keep everything in perspective and utilize the resources I have around me to course correct. What role does social media play in your job? How has social media transformed strategic communication? Social media and its ever increasing importance, plays a huge role in PR.

Energy 212

Energy Creativity Social Media Industry 212

ImPRessions - Crenshaw Communications

JULY 15, 2020

We’re all spending far more time online than we were before, and it’s easy to be lax about digital security, social media activity, and communications with colleagues in virtual meetings. It’s important now to be present on key social media platforms, and to post proactively. Don’t get cancelled.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. But, of course, when we get to the top of the hill, we know we will see the next mountain range ahead of us. In these moments we face our fears and make choices. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Cision

OCTOBER 2, 2017

Find The Right Social Media Channel. The reach of social media, while already extensive, is one that continues to grow every day as new apps and platforms become available to users. Priyanka Ninan is a UCLA senior and an intern at PR Newswire, where she works as a part of the product management team.

Community 225

Community Pinterest Mobile Television 225

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Rapid Fire Round.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195