ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Unless they’re accustomed to giving public interviews and speaking to journalists frequently, there’s a good chance that even senior execs will need some coaching in advance of a key interview. Develop the interview’s messaging.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. They’re unlikely to be included in sites listing the worst interviews of all time , but most can use some help.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Referring to other media interviews.

Interviews 251

Interviews Media Television Media Training 251

Deirdre Breakenridge

DECEMBER 15, 2014

If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life.

Interviews 257

Interviews Apparel Social Media Engineering 257

Deirdre Breakenridge

NOVEMBER 16, 2021

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

Ethics 195

Ethics Interviews Media Print 195

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

Remote PR Jobs

OCTOBER 29, 2024

The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. If you’ve secured media placements, dive into how you did it—whether through positioning or coordinating interviews. Now, let’s dive into the next step. This includes HubSpot , Google, and Coursera certifications.

Publicity 222

Publicity How To Examples Crisis Management 222

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Read more of the AirPR Interview Series. The post AirPR Interview Series: Mark Delcorps of Overstock.com appeared first on AirPR.

Interviews 223

Interviews Retail Data Insurance 223

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own level of preparation. There are distinct advantages to virtual media trainings, of course.

Media Training 334

Media Training Training Media Interviews 334

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. Of course I said “Yes” to all of the requests.

Interviews 165

Interviews Television Film Media Training 165

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. On the PR side, it is best practice to try to anticipate interview questions in advance.

Report 310

Report Interviews Pitching Course 310

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. You can get both volume and quality as the team improves.

Marketing 215

Marketing eBook Guidelines B2B 215

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

Interviews 120

Interviews How To Construction Print 120

PR Insiders

APRIL 9, 2020

” That webinar was inspired, of course, by the many ways in which the coronavirus has […]. The post Landing A Media Interview During COVID-19 Is One Thing; But Then What? appeared first on News & Experts.

Interviews 131

Interviews Media Crisis Course 131

Bianchi Biz Blog

JULY 8, 2024

You’ve been asked to participate in a media interview, but this time it’ll be on camera. Prepare for the interview. Also stick to your key messages, revert back to them throughout the course of the interview to help stay on topic. Control the interview. Avoid common media interview pitfalls.

Interviews 96

Interviews Meeting Corporate Course 96

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

International 398

International Internal B2B Construction 398

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention. Is this a waste of time when my client can handle it? Be personable.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course.

Measurement 334

Measurement How To Retail Analysis 334

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

National segments are reserved for wider announcements that typically appeal to a national audience, of course. When you want to target a specific part of the country, regional broadcast is the way to go. Producers and assignment editors are looking for stories that tie into current news.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition. But the PR placement graveyard is filled with examples of dull executive interviews, missed opportunities, and even a few disasters.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. We call it a background interview because it is just that – an exchange to provide background for a future story. Unfortunately, those opportunities don’t always result in coverage.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results. Do everything in one tool.

Pitching 104

Pitching Data Analytics Writing 104

PR for Anyone

MARCH 21, 2020

Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. It will just be less in-person events and more online ones.

Real Estate 290

Real Estate Skype Radio Pitching 290

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. This of course is all just my opinion and I could be wrong. This isn’t a new problem. Everyone knows it. AI hallucinations still get headlines.

Software 176

Software Measurement B2B Training 176

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible.

Crisis 249

Crisis Chemicals Television Crisis Management 249

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. And of course, stay flexible. “I I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables. New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MARCH 23, 2022

These meetings are also the PR team’s initial opportunity to assess potential B2B spokesperson, define their “lanes,” and gauge how comfortable and effective they will be in a media interview or keynote situation. . Be curious. You never know which bit of information will be helpful in driving PR results down the road.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 3, 2020

It’s best to make sure that key players are aligned ahead of time on which types of stories are relevant, and which exec will be offering quotes and availability for interviews when news breaks. The point, of course, is to be quoted, so you must be quotable. Be quotable. Be sensitive.

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

APRIL 18, 2022

An early note is more likely to be noticed and potentially turn into a media interview or feature. Of course, if you already have an established relationship with a journalist, it’s probably okay to be a little more persistent – or simply ask them what they prefer. Avoid reaching out after 4:00 p.m. Pitching earlier in the week (i.e.

Pitching 323

Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. A strategic public relations campaign can build significant corporate and product brand value, especially over time.

Marketing 310

Marketing Product Launch Corporate Viral 310