Cision

JANUARY 17, 2018

Part of making that product, of course, comes not only through brainstorming in editorial meetings but working constructively with PR professionals who bring them interesting story ideas with their audiences in mind. Like, if this thing is going to change the world, how might it change a really simple business—like journalism?

Pitching 215

Pitching Journalism Construction Writing 215

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She teaches courses in public relations and advertising. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

International 208

International Internal Ethics Journalism 208

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). It would be great to hear from others too, via comments, or DM me on Twitter if you’d like to do a full interview. Trust in social media and journalism are at an all-time low. Social sharing saw a decline for the first time this year.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 272

Corporate Reputation Policies Employee 272

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Some of my best media relationships have grown particularly friendly, so of course I’m going to ask about someone’s vacation or wish them a good weekend.

Media 212

Media Pitching Report Interviews 212

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? Agreeing to an interview and then becoming a no-show. Readers here know that it’s a pet topic of mine, and I eagerly replied. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. I want to give thanks to all of my friends, colleagues, and, of course, my family. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

ImPRessions - Crenshaw Communications

JULY 1, 2016

As we were preparing to offer an exclusive interview with the founders, they suddenly changed course and decided to offer the service first to college students, a very different segment from the one we had developed messaging and materials for. Your product USP is a moving target. Your infrastructure is lacking.

Engineering 159

Engineering System Journalism Interviews 159

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Doctor Spin

JANUARY 7, 2024

What compels organisations to decline media interview requests, and what implications does this have for the future of investigative journalism ? Moreover, how do these tactics reflect on the changing nature of trust, transparency, and truth for journalism in the long-term? link] 4 Silfwer, J. 2020, June 4).

Interviews 59

Interviews Media eBook Journalism 59

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. A great example is this post on “engagement journalism.” Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. Exclusive or embargo?

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course.

Corporate 156

Corporate Reputation Policies Employee 156

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

JANUARY 2, 2024

That’s of course what I did. An “Interview” with ChatGPT: What is Public Relations? In 2016, I decided to hang out a shingle and start my own business. I had a choice: create a new website, or, since I had built a bit of an audience, I could add a services page and turn the blog into a business. How has PR Changed?

Blogging 112

Blogging Software B2B Survey 112

Bianchi Biz Blog

JULY 15, 2024

Anything manufacturing related, of course. How long have you been in journalism and how did you get started? I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 99

Meeting Media Interviews Pitching 99

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. My previous interviews with new professionals had suggested new practitioners were enacting more managerial type roles on social media, but I didn’t know if those findings were generalizable.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

He’s Dr. Phil, of course. Sometimes it’s tempting to say yes to an interview in order to see your name come up in searches, but it’s best to consider your core customers and potential ones before you agree to invest the time in a media interview. Who else is being interviewed for the story?

Real Estate 120

Real Estate Interviews Journalism Local 120

PRSay

MAY 14, 2018

There’s been an evolution in the last few years among the influencers I interview for my Inner Circle (a “Today” show producer, an editor for The Washington Post , and writers for USA Today and The Wall Street Journal ). Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”.

Pitching 123

Pitching Media Relations Journalism Instagram 123

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. This of course is all just my opinion and I could be wrong. AI hallucinations still get headlines. I hope I’m wrong.

Software 155

Software Measurement B2B Training 155

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. How did you get your start in journalism? My biggest pet peeve is…someone agreeing to be interviewed and then backing out at the last minute with cold feet.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

JUNE 7, 2021

The expansion of battery electric vehicles and how that affects the average driver, the grid, and of course the industry in general as automakers battle for range supremacy. How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. .

Automotive 97

Automotive Meeting Media Journalism 97

Shift Communications

SEPTEMBER 16, 2014

Of course, you have to be sure that your product or service is 100% ready to go. Introduce yourself, give a quick bit about what you do; if they’re interested, set up interviews in advance of your launch day with the goal of coverage coinciding with your launch. Here are a few ways to get in front of the media as a B2B startup: Launch.

B2B 144

B2B Report Pitching Journalism 144

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? ” A former colleague of mine made a smooth transition to print journalism years ago and has remained a great source for story pitches and interviews. Social media mining.

Employee 120

Employee Print Meeting Financial 120

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Of course, I was fishing for the names of blogs and publications that the decision-makers frequent. Financial services firms worship them. ” Ba dum.

B2B 120

B2B Trade Shows Enterprise Banking 120

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy.

Mobile 100

Mobile SEO Reputation Web 100

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. I also share my views (not necessarily the agency’s ) and pose additional questions. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Shift Communications

AUGUST 9, 2017

Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media B2B Data Pitching 100