Flack's Revenge

DECEMBER 4, 2018

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? interestingly, this Digiday articles says Facebook advertisers are staying the course ).

Social Media 174

Social Media Marketing Media Facebook 174

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. We also did external comms (PR), internal comms, social media and analyst relations. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. You can get both volume and quality as the team improves.

Marketing 216

Marketing eBook Guidelines B2B 216

Deirdre Breakenridge

JUNE 25, 2019

Of course, communication plays a large part in a leaders’ success. How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach.

Social Media 184

Social Media Media Leadership Community 184

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

Report 310

Report Interviews Pitching Course 310

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Deirdre Breakenridge

JULY 9, 2018

These tips will also help you stand out in interview and applications. Check out these five things you can do to make your courses more life-like: Pick a client. Most of your courses will attempt to give you a broad overview of a topic so you are prepared for a variety of scenarios. Envision all your work supporting that client.

Social Media 150

Social Media Media Case Study Analytics 150

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. This is my first in series of interviews on the topic. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

International 398

International Internal B2B Construction 398

Critical Mention

MAY 15, 2019

We had the opportunity to get his insights into being a top influencer, his favorite social media platform and which aspect of marketing will stand the test of time. We’re hosting webinars, courses, summits, and conferences. Q: What’s your favorite social media platform to use and why? HubSpot and CNBC.

Interviews 123

Interviews Facebook Software Social Media 123

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” This isn’t a new problem.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. With some I was able to do more social media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. National segments are reserved for wider announcements that typically appeal to a national audience, of course. Broadcast segments typically have a large and high-quality reach in real time, and they live online and are searchable thereafter.

Local 323

Local Pitching Print Interviews 323

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Are the social media waters still safe for marketing?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. 4. What characteristics do professionals look for in an interview candidate?

Twitter 281

Twitter System Community Healthcare 281

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

JANUARY 5, 2022

This is also going to be the very first time I will be teaching *only* social media classes. and a graduate level social media class. and a graduate level social media class. With a new year, this means new updates of course to follow and showcase for the classes. Amazing class clients.

Social Media 98

Social Media Media Course Small Business 98

ImPRessions - Crenshaw Communications

MARCH 19, 2019

The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

This isn’t really the case, of course, or at least it’s not nearly that simple. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. A strategic public relations campaign can build significant corporate and product brand value, especially over time.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

AUGUST 13, 2024

It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. They didn’t just make a movie and drop a link on social media. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers.

Creativity 103

Creativity B2B Examples Marketing 103

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

APRIL 18, 2022

An early note is more likely to be noticed and potentially turn into a media interview or feature. Of course, if you already have an established relationship with a journalist, it’s probably okay to be a little more persistent – or simply ask them what they prefer. Avoid reaching out after 4:00 p.m.

Pitching 323

Pitching Report Twitter LinkedIn 323

Melissa Agnes

DECEMBER 11, 2014

Of course they are closely related. In other words, it would make no sense at all to be changing course to avoid icebergs if the ship is already sinking and people are drowning. By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Issues can be the warning signs that a crisis is possible.

Crisis 249

Crisis Chemicals Television Crisis Management 249

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

Deirdre Breakenridge

APRIL 25, 2017

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Now you may say, “But, I’m already learning online and through social media every day.” Of course, you’re exposed to other people from diverse cultures and different nationalities.

Reddit 236

Reddit YouTube Google Course 236

Prowly

FEBRUARY 3, 2025

Start conducting thorough brand research today using Prowly's media monitoring and social media listening. Of course, when, where, and how all depends on your audience. An all-in-one tool like Prowly isnt only known for its robust media database. What social media channels do you use the most?

Examples 104

Examples Brand Branding How To 104

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive.

Mobile 244

Mobile SEO Web Journalism 244

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. Not to be outdone, LinkedIn just confirmed it’s testing a “social audio experience” for its own app. There just isn’t that much of it.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

MAY 16, 2016

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. Don’t go on any interview show you haven’t watched. Forget the interviewer. What appeals to their needs?

Film 168

Film Interviews Television Financial 168

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Of course this kind of trust doesn’t happen overnight.

Publicity 256

Publicity Brand Branding Storytelling 256

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. Use advanced tools All of the above works, of course.

Measurement 104

Measurement Tools Brand Branding 104